Let’s chat about challenges and uncovering opportunities utilizing the services, products, and IP you’ve built over the years.
Through a series of weekly calls, email availability, collaborative blue ocean implementation assignments, and group accountability, we foster the change needed for growth.
When a solopreneur or small business gets serious about blue ocean shift and growth, they have to look at the totality of a customer’s problem and solution choice. What is required for them to solve their problems? Once they know, and you observe them solving their problems, what else was required in terms of the totality of their solution? What happens before, during, and after your solution to the problem is used? How might you leverage pain points and complementary products or services to add more value?
Value innovation in blue ocean terms means the company has lowered its cost while sustaining above-market pricing while still adding value to the consumer.
Challenging industry standards and conventional wisdom about which buyer group to target can lead to the discovery of a new blue ocean of uncontested market space.
Through building her strategy canvas and carefully looking across strategic groups within the industry, she was able to add value to her customers and lower her costs of client acquisition.
In a broad sense, you compete with other providers in your own industry but also with other providers that produce alternative products or services. Keep this in mind, offerings that have different forms but offer the same functionality or core utility are often substitutes. On the other hand, alternatives include offerings that have different functions and forms but the same purpose.
When your strategy lacks divergence, your offering is me-too in nature and you won’t stand out. When you lack a compelling tag-line, it is symptomatic of being internally focused, or perhaps you are innovating for innovation’s sake.