Blue Ocean Strategy for Solopreneurs

Finding strategic planning services for solopreneurs is a challenge. There is a need for Blue Ocean Strategy communities for solopreneurs.

Let’s be clear on a couple of definitions. Solopreneurship implies that all tasks, responsibilities, and results fall to the single business owner.

solopreneurs and blue ocean strategy
                                                    From Merriam-Webster

I can’t disagree with this definition but I will add to it. I’ve been a solopreneur for years. However, I’ve not worked alone.

I have relationships with contractors all over the world. I have collaborators. I’m responsible for making all decisions but I don’t do so in a vacuum.

Savvy solopreneurs are able to generate significant recurring revenue streams.

There are communities where solopreneurs gather online and offline. They learn from one another, share resources, and receive accountability. The world of solopreneurship is far more complex than standard definitions.

Blue Ocean Strategy,  How to Create Uncontested Market Space and Make the Competition Irrelevant was and continues to be a business bestseller.

Written by W. Chan Kim and Renee Mauborgne, the book has sold more than 4 million copies and has led to the founding of the Blue Ocean Strategy Institute at Insead in Fontainebleau France. 

Blue Ocean Strategy’s premise is simple. If you choose to compare your offering to your competition’s traditional marketable characteristics traditionally used in going to market, you will end up in a bloody red ocean of competition within your industry. 

If, however you approach your business’s offering with a Blue Ocean Strategy framework and process, you will transcend the bloody red ocean of competition and end up with blue oceans of uncontested market space. 

So why Blue Ocean Strategy for solopreneurs?

First, it’s an addressable market.  At 41,000,000 solopreneurs in the US alone, the size of this group is large.

Second, there is immense pressure on people displaced from their careers. The number of jobs lost due to the current pandemic is staggering.

Think of the women who are forced to choose between work and caring for their children. Consider also the more seasoned professionals who simply age out of their careers as they near retirement.

The pressure on many of those displaced from careers due to the pandemic or aging out of the workplace or any other number of reasons is staggering.

Finally, there are thousands of offerings to solopreneurs on how to run their businesses. Resources exist for marketing, email, project management, financial management, outsourcing, etc. There is very little offered to this market around business strategy. 

Because solopreneurs are seen as distinctly different (code for small fish)  in consulting circles, you won’t find strategists and consultants serving this audience in a significant way. 

I’d like to see things change.

Most solopreneurs are in the “technologist” stage as Michael Gerber stated in his book The E-Myth back in the 1980s. You do the work, you know your industry.

He said it this way, “If you can’t replicate what you are doing 5001 times and the 5001st time isn’t identical to the 1st, you don’t have a business, you have a job.”

blue ocean strategy

Without strategic thinking within a framework, you’ll grow, you’ll pay some bills, but rest assured, you’ll work harder than you need to and not be as profitable as hoped.

This is why I’ve developed Blue Ocean Strategy for
Solopreneurs. BOS for Solopreneurs is a virtual group
program.

It takes you step-by-step through a proven system
to overcome the biggest obstacles in your unique marketing
landscape so that you rise above your competitors.

When you join Blue Ocean Strategy for Solopreneurs, you will
placed in a small group with up to four other business owners
to comprise a unique consulting environment. Your group will
be facilitated by me, Sherman Mohr, The Blue Ocean
Strategist.

Each cohort will be composed of 5 business owners. Certain minimum requirements for membership will apply.

Click here to let me know you’re ready and I’ll send the
application straight to your inbox!

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