Breaking Down the Blue Ocean SHIFT

We’re going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy.

After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth.

We thought it would be appropriate in today’s business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift.

Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, “There are decades where nothing happens and there are weeks when decades happen.” This is the state of the world for business now. He goes on in numerous shows, podcasts, and interviews stating, and I’m paraphrasing here, “imagine where you and/or your company will be ten years from now. That is where you are right now.

Work, plan, and implement with the 10 year out version of everything being in place right now.”

With this mindset being reinforced by current realities, it’s appropriate to visit a pathway to put order into chaos and offer you and your company a method breaking down the Blue Ocean Shift. Actually, you don’t want to just navigate change, you want to leverage change to you and your company’s advantage.

Blue Ocean Shift BookWhile I would suggest a full read of both Blue Ocean Strategy books, for some that isn’t possible. So do this. At least utilize a structured process for your pivots and modifications in the market.

This structure may help.

 S- Strategy

Become a student of strategy. If you did nothing but learn to do a simple GAP analysis, you’d be better off. To make it as simple as possible, understand this. A gap analysis is simply taking a measurement of where you are now and where you wish to be perhaps, three to five years or even one year from now.

The things you’re wanting to improve are the items, processes, services, sales, or operational points that you measure.

The GAP is the space between where you are now and where you wish to be in the future. Now, you’re on the path of breaking down the Blue Ocean Shift.

H – Humanness

Maintain humanness in the process of strategic planning. Without integrating empathy, love, and kindness, your initiative will fall short of its potential. More importantly now than ever, human dignity and respect have to be a part of any initiative.

I – Innovation

Importantly, in Blue Ocean terms, this isn’t technological innovation. Innovation in true Blue Ocean terms is value innovation. This is innovation that breaks the cost/value tradeoff. In other words, you find ways to deliver more value in your offerings while still lowering cost to deliver those value innovations.

F – Frameworks

As we near our list’s end, frameworks are prevalent in Blue Ocean Strategy and Blue Ocean Shift. You need to utilize some form of framework. Whether it’s Blue Ocean or some other philosophy around your implementation, find yourself a rail you can run on.
There is someone smarter, faster, better, and more experienced that has likely done something you can mimic. Utilize their frameworks if you don’t have time to become expert in a discipline outside your comfort zone.

T – Trends

And finally, trends. “A change or development bending toward a certain direction.” Before you dive in and simply DO. Think it through first. What will business look like in the future? What will reality be? One hour of thought may end up yielding four hours of time saved.
You will find resources in how to search trends by reading great thought leaders. Scott Galloway again falls in this camp. Peter Diamandis is a worthy follow. Kevin Kelly is highly recommended as well.
If you wish to discuss any of these strategic planning tools, terms, or blue ocean strategy, schedule a chat. We love to talk and learn about your businesses, ideas, and struggles. Schedule that free hour here.
Sherman G. MohrSherman G. Mohr is an Insead Blue Ocean Strategy Institute Certified Blue Ocean Strategist residing in Nashville, TN. He serves as Co-Founder of tech enabled spirits, wine, and beer marketing firm, Shared Spirits Marketing. He maintains interests and activities in pet supplements, Telehealth, and consulting.
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