We’re going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy.
After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth.
We thought it would be appropriate in today’s business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift.
Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, “There are decades where nothing happens and there are weeks when decades happen.” This is the state of the world for business now. He goes on in numerous shows, podcasts, and interviews stating, and I’m paraphrasing here, “imagine where you and/or your company will be ten years from now. That is where you are right now.
Work, plan, and implement with the 10 year out version of everything being in place right now.”
With this mindset being reinforced by current realities, it’s appropriate to visit a pathway to put order into chaos and offer you and your company a method breaking down the Blue Ocean Shift. Actually, you don’t want to just navigate change, you want to leverage change to you and your company’s advantage.
While I would suggest a full read of both Blue Ocean Strategy books, for some that isn’t possible. So do this. At least utilize a structured process for your pivots and modifications in the market.
This structure may help.
Become a student of strategy. If you did nothing but learn to do a simple GAP analysis, you’d be better off. To make it as simple as possible, understand this. A gap analysis is simply taking a measurement of where you are now and where you wish to be perhaps, three to five years or even one year from now.
The things you’re wanting to improve are the items, processes, services, sales, or operational points that you measure.
The GAP is the space between where you are now and where you wish to be in the future. Now, you’re on the path of breaking down the Blue Ocean Shift.