
Five Days to a More Profitable Business
Five days to a more profitable business. That's our attempt at a catchy headline. We are, however, going to see that you receive some value before leaving the page. Here at the Blue Ocean Strategist, we're committed to seeing that every reader leaves with something that benefits their business in some way. Let's get started on that effort right now. In Blue Ocean Strategy terms, the key goal is value innovation. That is defined as breaking the value/cost tradeoff. That tradeoff in traditional business is when a company either raises its price and subsequently its offering's value or lowers the price and decreases the value of its offering. Think Ford Motor Company's attempt over the years to trick out a Crown Victoria with added luxury, call it a Mercury and…