Blue Ocean Strategy for Solopreneurs

Blue Ocean Strategy for Solopreneurs

As-Is Strategy, BOS for Solopreneurs, Branding
Finding strategic planning services for solopreneurs is a challenge. There is a need for Blue Ocean Strategy communities for solopreneurs. Let's be clear on a couple of definitions. Solopreneurship implies that all tasks, responsibilities, and results fall to the single business owner. [caption id="attachment_1667" align="alignnone" width="746"]                                                     From Merriam-Webster[/caption] I can't disagree with this definition but I will add to it. I've been a solopreneur for years. However, I've not worked alone. I have relationships with contractors all over the world. I have collaborators. I'm responsible for making all decisions but I don't do so in a vacuum. Savvy solopreneurs are able to generate significant…
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Redefine and then solve  industry problems.

Redefine and then solve industry problems.

As-Is Strategy, Blue Ocean Articles
There has been no better time to identify new problems for brands and companies than in recent months. With over 20 million jobs lost in the US and the globe on some measure of "stay at home" order, the rules of most marketing games have changed. I am Co-Founder of a company that built a wonderful technology allowing brands in the spirits, wine, and beer industries to associate marketing spends through our agency. Its primary function was/is to be a "Venmo for Cocktails" so to speak. The cool feature that is game changing is our ability to put drink credits into the accounts of brand ambassadors for them to share with others. Sounds cool. As of March 2020, it's largely irrelevant. Not for sure how long but it will be…
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