Firewood Plus Blue Ocean Strategy Equals Value Innovation

Firewood Plus Blue Ocean Strategy Equals Value Innovation

Blue Ocean Articles, ERRC Grid, The Value Innovators
Firewood plus blue ocean strategy equals value innovation. In the Fall of 2020, my wife and I went to a local Lowes store to secure a small bundle of wood for a fire pit that evening. The weather had turned cool and the experience of burning a few logs on our back patio for the first time in two years was exciting to us. For years, in a single-family detached home, we were easily doing a firepit on average, twice a week. Over the last couple of years, the condo restrictions had us a little gun shy about whether or not to do a fire pit on our back patio. I decided to find a bucket big enough to hold two or three logs and have a fire pit. Having…
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Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Articles, ERRC Grid
Previously, we shared some highlights of blue ocean strategy tools and frameworks from Chapter Two of Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant. Today we cover blue ocean frameworks for solopreneurs, part two. This is also from chapter two of the book. As solopreneurs, we should still want to build unique blue ocean-influenced companies. We should seek to move from being a competitor to an alternative. We should strive to serve non-customers over customers. When companies of any size begin to serve non-customers with an alternative to the competition, growth becomes explosive and fast. There are two significant tools shared in chapter two. They are two of our favorites. They are the Four Actions Framework and the ERRC Grid. Let's start with the…
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The days of building alcohol brands at restaurants, bars, and venues are over.

The days of building alcohol brands at restaurants, bars, and venues are over.

Blue Ocean Articles, ERRC Grid
It's time to disrupt and innovate the promotion and marketing model of spirits, wine, and beer. Sampling and tasting methods of marketing are broken and hundreds of millions of dollars have been wasted on what brands perceive to be tried and true models. In Blue Ocean Strategy parlance, there is a need for a new value proposition. One of the ways a new value proposition is developed is via the ERRC Grid in Blue Ocean Strategy. One goes through and exercise, generally with use of the As-Is Strategy Canvas to determine the current strategic key factors of competition. This helps define the current state of play.  It provides data and insight leading to the hard decisions around what may be eliminated, reduced, raised, and created. Hence, ERRC. The culmination of the…
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