Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Articles, BOS for Solopreneurs, Strategic Planning
The strengths of blue ocean strategy are its tools and frameworks for solopreneurs. Candidly, the first book, as well as the subsequent bestseller, Blue Ocean Shift, are not really written for the solopreneur.  Translating the text specifically to solo operators is our goal in this series. It will also be the mission of the Blue Ocean Strategy for Solopreneurs Mentorship Program.  When you read chapter two, you are taken you into a discussion of analytical tools and frameworks. When you have systems and processes that you may implement on your journey to new customers, you are much more likely to succeed.  It's very difficult to innovate on the fly. Without a real plan for asking the right questions to the correct audience, you will find yourself defaulting to simply competing…
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Create New Value by Answering These Questions (Introductory Offer)

Create New Value by Answering These Questions (Introductory Offer)

Strategic Planning
As a Blue Ocean Strategist,  my role is to help my companies, clients, or projects increase value by asking the right questions. You can start today. Create new value by answering these questions. Aside from price, what are six key factors of competition your company's offering or product faces in the marketplace? Imagine your answer being organized the following way. On a simple table, the left vertical axis would start at the bottom with the word low. The axis would have the word high at the top. This axis represents the perceived value. Low at the bottom, high at the top. The horizontal axis from left to right starts with price. To the right of (price), your answers to the question above are added. It looks like the image to…
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Meet Value Innovator Elliott Cunningham

Meet Value Innovator Elliott Cunningham

Strategic Planning, The Value Innovators
Welcome to this edition of the Value Innovators Show. I'm excited for readers to meet value innovator Elliott Cunningham. Elliott Cunningham and Dr. Kyle Huggins have developed courseware that is currently taught at universities like Belmont, Methodist, James Madison, and Penn State. I've known Elliott for 13 years and have found every interaction, engagement, and conversation with him to be a learning experience. His strategic work in Blue Ocean Strategy is what led me to the discipline. Without his mentorship and influence, I and the numerous companies for which I've consulted, would not have been exposed to Blue Ocean or other strategic models without his influence. What is covered in our talk? This interview covers some details about Elliott's marketing and strategic background. We also dive deeply into the academic…
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Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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Seven key sampling factors for the spirits and wine industry

Seven key sampling factors for the spirits and wine industry

Strategic Planning, To-Be Strategy Canvas
Over the last couple of years, the team at Shared Spirits asked the following questions. They ended up with seven ways to grow sampling success. Seven ways to grow sampling success didn't happen overnight. Tremendous technology was built. It was ahead of its time according to the Shared Spirits team. They had to ask a lot of questions to uncover the real problems facing the spirits, wine, and beer industry. To a Sales Director of a National Beer Brand: How did your last sampling program work? “Poorly. I spent $140,000 on merch and product for 7 young ladies that didn’t know anything about my brand, my retail or distributor relationships or my customers. I got zero data. It’s a curse.” We asked a craft brand consultant: What is one of…
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A Blue Ocean Studio™️ Software training course offering is coming soon

A Blue Ocean Studio™️ Software training course offering is coming soon

Blue Ocean Articles, Strategic Planning
Behind the scenes here at The Blue Ocean Strategist, we're building a course on using Blue Ocean Studio Software. The software, found at https://bogn.com is a useful set of proprietary software tools built by a team licensed to deliver the tools for Blue Ocean Strategists all over the world. Blue Ocean Studio™ is an intuitive online learning and application workspace that allows one to effectively learn and apply the blue ocean concepts, and collaborate with one's team as all work to formulate blue ocean moves. Whether you see yourself as an entrepreneur, a business leader, an educator, a government civil servant, a shift in perspective is often helpful. If you simply want to create new ideas to solve an existing problem which stand apart from the rest, redefine an existing…
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