Meet Value Innovator Amber Ambrose

Meet Value Innovator Amber Ambrose

Blue Ocean Articles, The Value Innovators
If you wish to be inspired by great people doing good work during tough times; meet value innovator Amber Ambrose. Amber is a co-founder of Ambrose McDowell Communications. The firm is a Houston based writing firm with tremendous strength in social media. As a Blue Ocean Strategist, my interest in companies surrounds the unique value propositions offered to their customers. I'm curious about their niches, their current customers, and their approach to identifying new markets. I met Amber during her time as a show host for a significant online video firm. Interviews were conducted with interesting business leaders in various markets. She made a move into firm ownership shortly after our having been connected. You will find a Blue Ocean thread around value innovation when companies are surviving and thriving…
Read More
Meet Car Buying Value Innovator Terry Lancaster

Meet Car Buying Value Innovator Terry Lancaster

Blue Ocean Articles, The Value Innovators
If you've ever bought a car or truck and intend to do so again, you need to meet car buying value innovator Terry Lancaster. The automotive manufacturing, sales, and service industries have been in a constant state of flux for decades. Antiquated methods of distribution, sales, and service are being disrupted. Laws governing dealer franchise relationships with manufacturers are being challenged. Sales models are being changed allowing a more direct to manufacturer relationship with buyers. Online transactions that don't involve direct interaction with sales staff are on the rise. Intermediaries for information, Kelly Blue Book, Edmunds, and more dominate the "research" space for new and used car buyers. Through March of 2019, over 5 million cars have been sold on Ebay. The world buys cars differently now. Hence your need…
Read More
Meet Value Innovator Shannon Rizzo

Meet Value Innovator Shannon Rizzo

Blue Ocean Articles, The Value Innovators
When you become familiar with the Blue Ocean Strategy concept of value innovation, you soon recognize the simultaneous lowering of cost while adding value to the consumer. Few entrepreneurs I've spoken with have managed the move from cottage industry or solopreneurship to scaling a business quite like the guest of today's post and interview. Meet value innovator Shannon Rizzo. Shannon puts it this way on her website. "Shannon Rizzo Co. offers a breakthrough experience for all women who are looking for more from life. Become boundless by exploring your passion for entrepreneurship or simply learn to live life through a more spiritual connection with your purpose. This process allows all women who are ready to design their life in living color set their hearts on fire and live life to…
Read More
Meet Value Innovator Elliott Cunningham

Meet Value Innovator Elliott Cunningham

Strategic Planning, The Value Innovators
Welcome to this edition of the Value Innovators Show. I'm excited for readers to meet value innovator Elliott Cunningham. Elliott Cunningham and Dr. Kyle Huggins have developed courseware that is currently taught at universities like Belmont, Methodist, James Madison, and Penn State. I've known Elliott for 13 years and have found every interaction, engagement, and conversation with him to be a learning experience. His strategic work in Blue Ocean Strategy is what led me to the discipline. Without his mentorship and influence, I and the numerous companies for which I've consulted, would not have been exposed to Blue Ocean or other strategic models without his influence. What is covered in our talk? This interview covers some details about Elliott's marketing and strategic background. We also dive deeply into the academic…
Read More
Meet Covid-19 Business Success Story Chris Meade and CROSSNET®

Meet Covid-19 Business Success Story Chris Meade and CROSSNET®

Blue Ocean Articles, The Value Innovators
Meet Covid-19 success story Chris Meade and CROSSNET®. In this episode of the Value Innovators Show, we feature a truly inspiring story. It starts like this. We begin with three guys sitting around watching late-night sports. We soon find them with an idea! Soon thereafter, an early morning trip to Walmart takes place. Later that day, the idea gets mocked up. Excitedly, they invite some friends over and play their new game for hours. This video shares the rest of the story! [embed]https://youtu.be/Ayy36COtuCA[/embed] Visit CROSSNET at https://www.crossnetgame.com/ Check out the Blue Ocean Strategy Case Study on CROSSNET here.  The Show Transcript [0:00:00-0:00:29] Hello. Hello everyone. This is Sherman Mohr, the blue ocean strategist, and in this week's edition of the Value Innovators show I have as my guest today, Chris…
Read More
Meet Value Innovator Enderson Miranda

Meet Value Innovator Enderson Miranda

Blue Ocean Articles, The Value Innovators
The Blue Ocean Strategist is excited to bring you this week's episode of the Value Innovator's show. Meet value innovator Enderson Miranda. OnSomble and its CEO Enderson Miranda are true blue ocean success stories. OnSomble Inc. serves the health care industry with software tools that empower individuals in their professional roles. Fortunately, I had a chance to visit with Enderson recently about the work at OnSomble. We discussed his role as CEO, the company's ideal customers, and his greatest lessons. A Blue Ocean Company As mentioned before, OnSomble is a blue ocean company. One reason?  Its founder, Shawn Mathis, was a student of the strategic model and was committed to value innovation from the start. A quick reminder, value innovation occurs when a company breaks the value cost tradeoff. This increase…
Read More
Meet startup founder Kevin Caron

Meet startup founder Kevin Caron

Blue Ocean Articles, The Value Innovators
Meet Covid-19 era startup founder Kevin Caron. Kevin hales from Coco Beach Fl. His brings to this episode of the show a history of direct sales. Fifteen Years Ago When I first met Kevin Caron, he was on the cutting edge of new product launches. In fact, he's never left the area of great direct to consumer products and services. [embed]https://youtu.be/-jgqDAszxTA[/embed] So you'll read, he shares in this week's interview his reasons for entering the pet supplement business. Lessons and Takeaways You will receive some lessons from the interview. Kevin shares his prospecting tips. As always, he inspires us with his grit. When you meet Covid-19 era startup founder Kevin Caron, you'll instantly feel a certain authenticity. This is clear in the simple PetPumps marketing video. [embed]https://youtu.be/sy_5cOrL9pY[/embed] PetPumps is taking preorders on…
Read More
Call for Guests for the Value Innovators Show

Call for Guests for the Value Innovators Show

Blue Ocean Articles, The Value Innovators
You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the value innovators. As a result of our passion for blue ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators Show. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted…
Read More
Meet value innovator and wine industry leader Charley Mcpherson

Meet value innovator and wine industry leader Charley Mcpherson

The Value Innovators
Meet value innovator and wine industry leader Charley Mcpherson, Founder of Miracle One Wine Company. He shares his history of innovation in the wine industry. Charley has some exciting value innovations plan for the wine business as well as the entire restaurant space. Get to know him. He's a resource and looks forward to your connection. [embed]https://youtu.be/e6qOUfqsj-w[/embed] Charley McPherson has been in the wine business as a buyer or direct winery representative for almost 30 years. Coming from the ranks of the restaurant industry he made the move to the supply side of the industry when he had received a B.S. in Communications from The University of Tennessee.  First Job His first job as a direct winery supply representative was in California, covering Oakland to Lake Tahoe.  In terms of…
Read More
Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Blue Ocean Articles, The Value Innovators
Starting Tuesday June 2nd, join The Blue Ocean Strategist for a lively chat with guests who are growing companies in spite of the downturn. The common thread amongst all the featured companies will be value innovation. That elusive tradeoff between value and cost. The most successful of blue ocean strategy driven firms break the value/cost trade off. They increase value and lower cost at the same time. Our inaugural show is at 11:30 am CST and features Charley McPherson of Miracle One Wine LLC out of Nashville, TN. Our commitment is to make sure your time is well spent and something of value is delivered with every conversation. Recommendations and referrals are welcome. If you lead or are involved with a company that increases value and reduces cost, we want…
Read More