7 Ways to Create a Really Inclusive Workplace

Blue Ocean Articles
Many people, it seems, are all for gender equity, diversity, and an inclusive workplace. Yet, in most cases, it is just not happening. According to Andi Simon, PhD, author of Rethink: Smashing the Myths of Women in Business, “fatigue” is a good word to capture the challenges that people have when it is time for them to change. Read MoreThe post 7 Ways to Create a Really Inclusive Workplace first appeared on .
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10 Signs You’re Highly Intelligent, According To Experts

Blue Ocean Articles
When you think of highly intelligent people, chances are, specific types come to mind. For instance, people who seem to know random facts about everything, or people who solve math equations in their head at lightning speed. But the truth is, you don’t really need to have a high IQ Read MoreThe post 10 Signs You’re Highly Intelligent, According To Experts first appeared on .
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Women face a myriad of injustices; can a better world emerge?

Blue Ocean Articles
What does it say about our culture when moms and their children are facing unbearable pain and trauma during the pandemic? This crisis has simply amplified the way women in the U.S. are undervalued, or not valued at all. While it is widely known that America lags far behind all other industrialized countries in paid maternity leave, appropriate childcare and suitable work/life balance for mothers, Read MoreThe post Women face a myriad of injustices; can a better world emerge? first appeared on .
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How Female Entrepreneurs Can Overcome Barriers And Find Success Post-Pandemic

Blue Ocean Articles
Winston Churchill once said: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” The optimist in me sees so many opportunities in the world for women entrepreneurs as we emerge from the pandemic. Before the COVID-19 crisis, women-owned 40% of the businesses in the U.S., Read MoreThe post How Female Entrepreneurs Can Overcome Barriers And Find Success Post-Pandemic first appeared on .
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BHP84: Smashing the Myths of Women in Business with Andi Simon

Blue Ocean Articles
Be Heard Podcast Andrea J. Simon, Ph.D. (“Andi”) is an international leader in corporate anthropology, and award-winning author of On the Brink: A fresh lens to take your business to new heights, and Smashing the Myths of Women in Business. Her podcast, On the Brink with Andi Simon, is ranked among the top 200 business podcasts and rated among the top 20 for futurists. Her clients come from across the globe and span industries as she helps them come “off the brink,” and learn how to soar again. Listen on Apple Podcasts >  The post BHP84: Smashing the Myths of Women in Business with Andi Simon first appeared on .
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Restaurant Marketing with Blue Ocean Strategy

Restaurant Marketing with Blue Ocean Strategy

Blue Ocean Articles
Restaurant marketing with Blue Ocean Strategy. Why introduce a strategic concept to a marketing discussion? There has been much written and shared about the terrible toll the pandemic has taken on the restaurant and bar industries. The premise of blue ocean strategy is straightforward. A practitioner is called on to simultaneously lower cost and increase customer value. When a company succeeds in doing so, the result is what is known as value innovation. Value innovation leads to a higher chance of wide consumer adoption. Obviously, with lower cost, higher profits follow. The primary way restaurants have found margins is by the militant management of costs of labor and food items along with strong control over wasted and theft. Good operators find ways to run their operations with lower employee turnover, great…
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Why Aren’t My Prospects Buying?

Why Aren’t My Prospects Buying?

Blue Ocean Articles, Buyer Utility Maps
Every day, business owners, professional services buyers, and e-commerce sellers are asking, why aren't my prospects buying? I may have some answers. At the very least, I have some tools that will help you ask the right questions. With the right questions, you may begin to tweak your offerings and see better results. When prospects hear or discover your marketing messages, a process of analysis begins. They are processing a lot of information. We are going to introduce a tool or two that will provide some framework around modifying your offerings when needed. It's vital that the buyer's experience, from the moment they discover you, to the point they dispose of your product or end their relationship with you is viewed through their eyes and NOT yours. So what are…
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Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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