Meet Value Innovator Shannon Rizzo

Meet Value Innovator Shannon Rizzo

Blue Ocean Articles, The Value Innovators
When you become familiar with the Blue Ocean Strategy concept of value innovation, you soon recognize the simultaneous lowering of cost while adding value to the consumer. Few entrepreneurs I've spoken with have managed the move from cottage industry or solopreneurship to scaling a business quite like the guest of today's post and interview. Meet value innovator Shannon Rizzo. Shannon puts it this way on her website. "Shannon Rizzo Co. offers a breakthrough experience for all women who are looking for more from life. Become boundless by exploring your passion for entrepreneurship or simply learn to live life through a more spiritual connection with your purpose. This process allows all women who are ready to design their life in living color set their hearts on fire and live life to…
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Meet Covid-19 Business Success Story Chris Meade and CROSSNET®

Meet Covid-19 Business Success Story Chris Meade and CROSSNET®

Blue Ocean Articles, The Value Innovators
Meet Covid-19 success story Chris Meade and CROSSNET®. In this episode of the Value Innovators Show, we feature a truly inspiring story. It starts like this. We begin with three guys sitting around watching late-night sports. We soon find them with an idea! Soon thereafter, an early morning trip to Walmart takes place. Later that day, the idea gets mocked up. Excitedly, they invite some friends over and play their new game for hours. This video shares the rest of the story! [embed]https://youtu.be/Ayy36COtuCA[/embed] Visit CROSSNET at https://www.crossnetgame.com/ Check out the Blue Ocean Strategy Case Study on CROSSNET here.  The Show Transcript [0:00:00-0:00:29] Hello. Hello everyone. This is Sherman Mohr, the blue ocean strategist, and in this week's edition of the Value Innovators show I have as my guest today, Chris…
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Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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Meet Value Innovator Enderson Miranda

Meet Value Innovator Enderson Miranda

Blue Ocean Articles, The Value Innovators
The Blue Ocean Strategist is excited to bring you this week's episode of the Value Innovator's show. Meet value innovator Enderson Miranda. OnSomble and its CEO Enderson Miranda are true blue ocean success stories. OnSomble Inc. serves the health care industry with software tools that empower individuals in their professional roles. Fortunately, I had a chance to visit with Enderson recently about the work at OnSomble. We discussed his role as CEO, the company's ideal customers, and his greatest lessons. A Blue Ocean Company As mentioned before, OnSomble is a blue ocean company. One reason?  Its founder, Shawn Mathis, was a student of the strategic model and was committed to value innovation from the start. A quick reminder, value innovation occurs when a company breaks the value cost tradeoff. This increase…
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How to sell 48 bottles of wine in one night?

How to sell 48 bottles of wine in one night?

Blue Ocean Articles
Blue ocean strategists focus on creating demand, not fighting over it. This is how to sell 48 bottles of wine in one night. Challenges ahead Shared Spirits Marketing was approached with some challenges. Quick disclaimer, I'm a co-founder of the company. Challenge number one: support a key restaurant account. The account had suffered losses during the shutdowns. The second challenge:  how to lift a singular wine brand? Shared Spirits chose not to view the current environment as an impossible challenge. One big issue? A restaurant can't seat enough people in the restaurant to meet the marketing goal. The numbers make a difference. It's how to sell 48 bottles of wine in one night. Another big problem is that every customer seated at a table can't be made to buy the…
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My top four Fiverr contractors

My top four Fiverr contractors

Blue Ocean Articles
My top four Fiverr contractors deserve a Blue Ocean Strategist shout out. As you'll see, the entire Fiverr platform is a Blue Ocean Strategy success story. Why? Value Innovation Value innovation is the key sign that new markets exist and a company is about to capture that new market space. In the case of Fiverr, new markets for creators, coders, strategists, writers, editors, database pros, web builders, videographers and more have been created. As a result, some of these offerings by "Sellers" in the Fiverr platform have lead to disruptive innovation in those spaces. More traditional creators have had to adjust, niche down, or become more competitive. Not all Fiverr sellers are top flight. Admittedly, some communication issues pop up.  There are language barriers, and technology hurdles at times. However,…
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Meet startup founder Kevin Caron

Meet startup founder Kevin Caron

Blue Ocean Articles, The Value Innovators
Meet Covid-19 era startup founder Kevin Caron. Kevin hales from Coco Beach Fl. His brings to this episode of the show a history of direct sales. Fifteen Years Ago When I first met Kevin Caron, he was on the cutting edge of new product launches. In fact, he's never left the area of great direct to consumer products and services. [embed]https://youtu.be/-jgqDAszxTA[/embed] So you'll read, he shares in this week's interview his reasons for entering the pet supplement business. Lessons and Takeaways You will receive some lessons from the interview. Kevin shares his prospecting tips. As always, he inspires us with his grit. When you meet Covid-19 era startup founder Kevin Caron, you'll instantly feel a certain authenticity. This is clear in the simple PetPumps marketing video. [embed]https://youtu.be/sy_5cOrL9pY[/embed] PetPumps is taking preorders on…
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We launched our Blue Ocean Studio™ Software Course

We launched our Blue Ocean Studio™ Software Course

Blue Ocean Articles
We launched our Blue Ocean Studio™ Software Course. After searching the web for a useful free course on how to use Blue Ocean Studio™ software and finding none existed we decided to share the tool via a course with others. Why Now? Blue Ocean Strategy has a global following and the software tool built serves practitioners well. We launched our Blue Ocean Studio™ software course to add value during a trying time for some companies. We encourage you to take our free course explaining the use of Blue Ocean Studio Software. This extremely useful tool is robust. Blue Ocean Strategy charges $187 for a course on the use of their studio software. Ours is free. At $130 a month for its use, you are wise to take this course and…
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My biggest four professional mistakes provided great lessons

My biggest four professional mistakes provided great lessons

Blue Ocean Articles
My biggest four professional mistakes have served me far better than their cost. I don't know about you but I own my four biggest professional mistakes. Some have been behavioral. There have been some tactical mistakes. There have been some major blunders. I can state for sure now that I've learned some incredible lessons from those errors. Let's lay them out. I cared too much about what people thought. This has been a lifelong fight for me. This single issue has cost me more sales, relationships, and opportunities than I can measure. "If it is good to say or do something, then it is even better to be criticized for having said or done it." Marcus Aurelius The lesson: I look back and now see that every time I extended…
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Call for Guests for the Value Innovators Show

Call for Guests for the Value Innovators Show

Blue Ocean Articles, The Value Innovators
You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the value innovators. As a result of our passion for Blue Ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted to…
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