“On The Brink” Press Release

Blue Ocean Articles
Andi Simon’s new book launches today! We are pleased to announce that Dr. Andi Simon’s new book, “On the Brink” was released today at major retailers today. NEW YORK, NY – JULY 5, 2016 – Innovation has become such a ubiquitous value, it’s in danger of becoming cliché. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, they often don’t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. The complete book launch press release is available for review here…      
Read More

Why Is Growing Harder Than Shrinking

Blue Ocean Articles
At several of our recent workshops, we have heard a groan coming from CEOs and particularly their executives, about how much harder it is to grow than it was to fire people and shrink expenses. But why is growing harder than shrinking? The times, they are a-changin’, again, and there seem to be some common themes, almost trends, that are worth sharing. Read More Here
Read More
Big Data and Storytelling – The Necessary Duo In Healthcare

Big Data and Storytelling – The Necessary Duo In Healthcare

Blue Ocean Articles
On Oct. 10 at the Society for Healthcare Strategy and Market Development (SHSMD) conference in the District of Columbia, I presented a workshop with Mark Clark, Healthgrades vice president of strategic development, called: “Your Data Wants To Talk–How Can You Hear It?” Impressively, the entire conference was focused on this topic, paralleling SHSMD’s recent report, “Bridging Worlds, The Future Role of the Healthcare Strategist.” For this blog, I thought I would begin a discussion on the intersection of data and storytelling, as more and more hospital marketers grapple with how to turn an abundance of data into smarter marketing strategies. Read More Here
Read More
How Are Urgent Care Centers Changing the Doctor-Patient Relationship

How Are Urgent Care Centers Changing the Doctor-Patient Relationship

Blue Ocean Articles
As corporate anthropologists and culture change consultants, we’re immersed in research on the growing appeal of urgent care centers (UCCs) and what they can teach us about the changing healthcare landscape. While it’s too early to make final conclusions based on our current sample of UCC patients at several Northeast facilities, our qualitative observations have uncovered potential trends worth sharing even at this stage. Read More Here
Read More

Increasing engagement with Blue Ocean Leadership

Blue Ocean Articles
I love this article about giving more decision-making latitude to increase employee engagement. This is right in line with Blue Ocean Leadership as well! https://www.forbes.com/sites/forbestechcouncil/2019/02/11/want-to-improve-your-employees-engagement-give-them-authority/#172822c05d03 L’article Increasing engagement with Blue Ocean Leadership est apparu en premier sur Bluecrest Consulting.
Read More

The most common mistake when ending a Blue Ocean Strategy Project

Blue Ocean Articles
This article is the last in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first five, go back and read them here, here, here, here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. If you’ve been following along this series, you now know the key pitfalls to avoid at every stage of a Blue Ocean Strategy implementation project. From getting initial buy-in from leadership, to setting up the project team, to getting outside feedback on the strategy ideas, implementing a Blue Ocean Strategy requires doing things differently throughout the project. And that’s true even after the strategy project ends. In this article, you’ll learn the key pitfall…
Read More

Why you should share your Blue Ocean strategy project externally, before implementing it

Blue Ocean Articles
This article is the 5th in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first four, go back and read them here, here, here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. Blue Ocean Strategy is known for its counter-intuitive approach– to get results, you have to do things you may have never done before. Organizations that decide to start a Blue Ocean Strategy project know this in theory, but often struggle to implement it once it starts to push them out of their comfort zone. One of the most difficult thresholds for companies to cross is also one of the most important parts of a successful…
Read More

How building a business case too early can ruin your Blue Ocean Strategy project

Blue Ocean Articles
This article is the 4th in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first three, go back and read them here, here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. One of the key steps of Blue Ocean Strategy is generating fresh ideas which create new value in new market spaces. But if you think “brainstorming” is part of your Blue Ocean process, think again. Many strategic planning sessions start with generating as many new ideas as possible. But what sets Blue Ocean Strategy apart from other strategic approaches is how much time is given to the ideation process in order to maximize value creation for…
Read More

The most common pitfall to conducting market research when implementing your Blue Ocean Strategy project

Blue Ocean Articles
This article is the 3rd in a series of 6 common pitfalls to implementing a Blue Ocean Strategy— and how to avoid them. If you missed the first two, go back and read them here and here. And don’t forget to sign up for my newsletter so you don’t miss any of them. If you’re familiar with Blue Ocean strategy, you know how important market research is to the value innovation process. The “fieldwork” of getting out and talking to your potential market is key to successfully identifying growth opportunities. And while many companies do indeed perform market research, it is not the study of customer behavior, message recall or unmet customer needs that will help us find a Blue Ocean Strategy.    Why? They focus on existing customers, rather…
Read More