Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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Meet Value Innovator Enderson Miranda

Meet Value Innovator Enderson Miranda

Blue Ocean Articles, The Value Innovators
The Blue Ocean Strategist is excited to bring you this week's episode of the Value Innovator's show. Meet value innovator Enderson Miranda. OnSomble and its CEO Enderson Miranda are true blue ocean success stories. OnSomble Inc. serves the health care industry with software tools that empower individuals in their professional roles. Fortunately, I had a chance to visit with Enderson recently about the work at OnSomble. We discussed his role as CEO, the company's ideal customers, and his greatest lessons. A Blue Ocean Company As mentioned before, OnSomble is a blue ocean company. One reason?  Its founder, Shawn Mathis, was a student of the strategic model and was committed to value innovation from the start. A quick reminder, value innovation occurs when a company breaks the value cost tradeoff. This increase…
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How to sell 48 bottles of wine in one night?

How to sell 48 bottles of wine in one night?

Blue Ocean Articles
Blue ocean strategists focus on creating demand, not fighting over it. This is how to sell 48 bottles of wine in one night. Challenges ahead Shared Spirits Marketing was approached with some challenges. Quick disclaimer, I'm a co-founder of the company. Challenge number one: support a key restaurant account. The account had suffered losses during the shutdowns. The second challenge:  how to lift a singular wine brand? Shared Spirits chose not to view the current environment as an impossible challenge. One big issue? A restaurant can't seat enough people in the restaurant to meet the marketing goal. The numbers make a difference. It's how to sell 48 bottles of wine in one night. Another big problem is that every customer seated at a table can't be made to buy the…
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My top four Fiverr contractors

My top four Fiverr contractors

Blue Ocean Articles
My top four Fiverr contractors deserve a Blue Ocean Strategist shout out. As you'll see, the entire Fiverr platform is a Blue Ocean Strategy success story. Why? Value Innovation Value innovation is the key sign that new markets exist and a company is about to capture that new market space. In the case of Fiverr, new markets for creators, coders, strategists, writers, editors, database pros, web builders, videographers and more have been created. As a result, some of these offerings by "Sellers" in the Fiverr platform have lead to disruptive innovation in those spaces. More traditional creators have had to adjust, niche down, or become more competitive. Not all Fiverr sellers are top flight. Admittedly, some communication issues pop up.  There are language barriers, and technology hurdles at times. However,…
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Meet startup founder Kevin Caron

Meet startup founder Kevin Caron

Blue Ocean Articles, The Value Innovators
Meet Covid-19 era startup founder Kevin Caron. Kevin hales from Coco Beach Fl. His brings to this episode of the show a history of direct sales. Fifteen Years Ago When I first met Kevin Caron, he was on the cutting edge of new product launches. In fact, he's never left the area of great direct to consumer products and services. [embed]https://youtu.be/-jgqDAszxTA[/embed] So you'll read, he shares in this week's interview his reasons for entering the pet supplement business. Lessons and Takeaways You will receive some lessons from the interview. Kevin shares his prospecting tips. As always, he inspires us with his grit. When you meet Covid-19 era startup founder Kevin Caron, you'll instantly feel a certain authenticity. This is clear in the simple PetPumps marketing video. [embed]https://youtu.be/sy_5cOrL9pY[/embed] PetPumps is taking preorders on…
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We launched our Blue Ocean Studio™ Software Course

We launched our Blue Ocean Studio™ Software Course

Blue Ocean Articles
We launched our Blue Ocean Studio™ Software Course. After searching the web for a useful free course on how to use Blue Ocean Studio™ software and finding none existed we decided to share the tool via a course with others. Why Now? Blue Ocean Strategy has a global following and the software tool built serves practitioners well. We launched our Blue Ocean Studio™ software course to add value during a trying time for some companies. We encourage you to take our free course explaining the use of Blue Ocean Studio Software. This extremely useful tool is robust. Blue Ocean Strategy charges $187 for a course on the use of their studio software. Ours is free. At $130 a month for its use, you are wise to take this course and…
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My biggest four professional mistakes provided great lessons

My biggest four professional mistakes provided great lessons

Blue Ocean Articles
My biggest four professional mistakes have served me far better than their cost. I don't know about you but I own my four biggest professional mistakes. Some have been behavioral. There have been some tactical mistakes. There have been some major blunders. I can state for sure now that I've learned some incredible lessons from those errors. Let's lay them out. I cared too much about what people thought. This has been a lifelong fight for me. This single issue has cost me more sales, relationships, and opportunities than I can measure. "If it is good to say or do something, then it is even better to be criticized for having said or done it." Marcus Aurelius The lesson: I look back and now see that every time I extended…
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Call for Guests for the Value Innovators Show

Call for Guests for the Value Innovators Show

Blue Ocean Articles, The Value Innovators
You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the value innovators. As a result of our passion for blue ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators Show. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted…
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Lower costs by using blue ocean strategy

Lower costs by using blue ocean strategy

Blue Ocean Articles
Lower costs and add more value by using blue ocean strategy. There are ways to lower costs by using blue ocean strategy. Start by using Blue Ocean Strategy questions. There has never been a more important time to add the right strategic partners. Basically, there is no business in existence on the entire globe that is not in some way attempting to lower costs in some specific area. I'm betting your company is right there with the rest of the world's enterprises in wanting to lower costs. [caption id="attachment_1396" align="alignleft" width="300"] Lower costs by using blue ocean strategy[/caption] A Reminder on how to add value and lower costs by using blue ocean strategy I like to remind business owners and decision makers of some of the right questions to ask when…
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Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Blue Ocean Articles, The Value Innovators
Starting Tuesday June 2nd, join The Blue Ocean Strategist for a lively chat with guests who are growing companies in spite of the downturn. The common thread amongst all the featured companies will be value innovation. That elusive tradeoff between value and cost. The most successful of blue ocean strategy driven firms break the value/cost trade off. They increase value and lower cost at the same time. Our inaugural show is at 11:30 am CST and features Charley McPherson of Miracle One Wine LLC out of Nashville, TN. Our commitment is to make sure your time is well spent and something of value is delivered with every conversation. Recommendations and referrals are welcome. If you lead or are involved with a company that increases value and reduces cost, we want…
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