Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Welcome to The Inaugural Value Innovators Show featuring Charley McPherson

Blue Ocean Articles, The Value Innovators
Starting Tuesday June 2nd, join The Blue Ocean Strategist for a lively chat with guests who are growing companies in spite of the downturn. The common thread amongst all the featured companies will be value innovation. That elusive tradeoff between value and cost. The most successful of blue ocean strategy driven firms break the value/cost trade off. They increase value and lower cost at the same time. Our inaugural show is at 11:30 am CST and features Charley McPherson of Miracle One Wine LLC out of Nashville, TN. Our commitment is to make sure your time is well spent and something of value is delivered with every conversation. Recommendations and referrals are welcome. If you lead or are involved with a company that increases value and reduces cost, we want…
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Four podcasts that feed the strategic mind.

Four podcasts that feed the strategic mind.

Blue Ocean Articles
There are hundreds of great podcasts out there that feed the strategic mind. These four podcasts that feed the strategic mind are included because I'm familiar with them and recommend them. It's that simple. When I think about the mind of Blue Ocean Strategist or a strategist in general, I think of these four qualities. These come from https://blueoceanstrategy.com and I've written a separate article on the mind of a Blue Ocean Strategist as well. Find it here. Practitioners of Blue Ocean Strategy do not take industry conditions as given. They set out to reshape those conditions in favor of their companies or clients.  Blue ocean strategists do not seek to beat the competition. They instead, aim to make competition irrelevant.  Trained Blue Ocean professionals focus on creating and capturing new demand,…
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CROSSNET® A Blue Ocean Strategy Case Study

CROSSNET® A Blue Ocean Strategy Case Study

Blue Ocean Articles, Six Paths Framework
The CROSSNET blue ocean case study started years ago. Growing up together in the “Quiet Corner” of CT, brothers Greg and Chris Meade, and their childhood friend Mike Delpapa constantly sought new activities to keep them busy. They had no idea they would eventually launch what becomes a CROSSNET blue ocean case study. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea. Why not a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game? After creating a prototype, they invited their friends to come play. Their friends’ excitement made it clear that they were onto something. Since that moment almost three years ago, the trio has made it their mission to spread the game of CROSSNET®️ throughout the…
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You have enough customers already?

You have enough customers already?

Blue Ocean Articles, Three Tiers of NonCustomers
You have enough customers already? Have you heard stories of margins being thinned? Many are experiencing a disruption in their industries. Thousands are selling more and earning less. Are customers abandoning offerings of services or products for the competitions? When you want to transcend competition there is a playbook in place. It’s scripted and proven. It’s the Blue Ocean Strategy way. The premise?  Create new demand and grow your industry, rather than compete for existing customers. One of the first steps of the blue ocean shift process is to identify demand beyond your industry. These are your noncustomers. They are buyers that don’t buy into your industry, product, or service yet. Take a look at this visualization. You have your current market. We’re trained in many ways as business professionals to hold current customers sacred.…
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The Blue Ocean Move. Consider a Strategy Pitch Day.

The Blue Ocean Move. Consider a Strategy Pitch Day.

Blue Ocean Articles, Strategic Models
If you're a follower of any of our work here at The Blue Ocean Strategist you've seen fairly methodical writing that translates Blue Ocean Strategy processes and tools into everyday business scenarios. [gallery ids="582,583,584,585,586,587"] We have covered key principles in Blue Ocean Strategy work. Tools like the Price Corridor for the Mass, The Pioneer-Migrator-Settler Map, the Strategy Canvas, the Six Paths Framework, and the ERRC Grid. We have discussed the mind of the Blue Ocean Strategist and ten red ocean traps that companies fall into while implementing strategies. There will be much more to come. When I traveled to Insead to do my work at the Blue Ocean Strategy Institute part of the pre-work was to bring a project that had already been developed to the As-Is Strategy and ERRC…
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They didn’t die just for the United States.

They didn’t die just for the United States.

Blue Ocean Articles
Rulers and politicians have a long history of sending soldiers to war for reasons that aren't all that great. In the case of the US, it's no different. Our elected officials have sent well meaning enlisted men and women into harm's way for reasons that were geo-political and not altogether in the United State's best interest. Perhaps these conflicts were well meaning at the time but then descended into seemingly endless wars. [caption id="attachment_1321" align="alignleft" width="150"] Dad at 19 years old[/caption] Today, as all citizens of the US are, I'm reminded to think of the men and women who lost their lives doing what they were told. I'm not however, called on to blindly accept the reason for which they died. Those are separate issues. When I think of the…
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It will be a while before FB Shops and Shopify threaten Amazon’s dominance. Here’s why.

It will be a while before FB Shops and Shopify threaten Amazon’s dominance. Here’s why.

Blue Ocean Articles, Buyer Utility Maps
It's been a big week for companies seeking to be king of the hill with respect to e-commerce dominance. Shopify is doing its dead level best to be the online store for mom and pop shops and main street local. They're doing a great job at it by the way. [caption id="attachment_1316" align="aligncenter" width="907"] Shopify from Yahoo Finance on May 22, 2020[/caption] Facebook announced Shops recently. With Shops, business owners can create a dedicated “shop” section of their Facebook or Instagram page and build out a catalog of their products for users to browse and buy. Importantly, most actual purchases won’t be happening on Facebook. Product listings will direct to a business’ existing website — unless it’s one of a handful of companies using Facebook or Instagram’s in-app checkout feature.…
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Four Reasons You are Qualified to Launch a Tech Startup When Over 55 Years Old

Four Reasons You are Qualified to Launch a Tech Startup When Over 55 Years Old

Blue Ocean Articles
For many people over 55 years old, those who didn't grow up with today's tech; it's tempting to think launching a tech startup is impossible. I'll share four reasons to launch when older than 55. Don't fall for stinking thinking It's time to share a few reasons why that line of thinking is bogus and serves to hinder the quality of the startup ecosystem. I'm interested in sharing these points and the supporting articles discovered during my research for the post for completely selfish reasons. I'm a co-founder of a tech startup myself. I've got my own latent insecurities around what I know and what I don't know. They sometimes weave their way into my brain. Some promises I can make What I can promise you is this. The more…
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You want to innovate. Hurdles are always in the way. Let’s find workarounds.

You want to innovate. Hurdles are always in the way. Let’s find workarounds.

Blue Ocean Articles
When company leadership or internal change makers are authorized to innovate, drive value innovation, or implement a specific blue ocean strategy, there will be hurdles. Rest assured. There is a good chance the hurdles will take the form of one or more of the following. Cognitive: Employees need to be aware of the need for a strategic shift. Red oceans are safe. They often times spin off cashflow and staff and investors will ask, why is there a need for change? Limited Resources: The more significant a strategic shift may be, the higher the perceived costs. In many of the companies needing blue ocean implementation, resources are being slashed, not added. Motivation: Stakeholders and sacred cow protecting staff will lack the motivation to move fast and seriously when it comes…
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Problems in church giving. Three steps to higher donations.

Problems in church giving. Three steps to higher donations.

Blue Ocean Articles
There were problems in the "church" in the area of millennial giving and donations prior to the Covid-19 global downtown. The case has been made that there are significant systemic reasons millennials do not give to religious institutions as their parents and grandparents did. Those observations, documented below, hold true today. Let's discuss how to solve problems in church giving.  This updates some of those details and deliver some relevance to today's audience. One of the earliest studies on the effect of the pandemic on church giving was conducted by CDF Capital. The following material is from their post in late March. CDF surveyed 269 US-based churches to learn how Sunday services went on March 15. Afterward, they surveyed 93 churches about their Sunday services and offerings for the week…
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