Problems in church giving. Three steps to higher donations.

Problems in church giving. Three steps to higher donations.

Blue Ocean Articles
There were problems in the "church" in the area of millennial giving and donations prior to the Covid-19 global downtown. The case has been made that there are significant systemic reasons millennials do not give to religious institutions as their parents and grandparents did. Those observations, documented below, hold true today. Let's discuss how to solve problems in church giving.  This updates some of those details and deliver some relevance to today's audience. One of the earliest studies on the effect of the pandemic on church giving was conducted by CDF Capital. The following material is from their post in late March. CDF surveyed 269 US-based churches to learn how Sunday services went on March 15. Afterward, they surveyed 93 churches about their Sunday services and offerings for the week…
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A Blue Ocean Studio™️ Software training course offering is coming soon

A Blue Ocean Studio™️ Software training course offering is coming soon

Blue Ocean Articles, Strategic Planning
Behind the scenes here at The Blue Ocean Strategist, we're building a course on using Blue Ocean Studio Software. The software, found at https://bogn.com is a useful set of proprietary software tools built by a team licensed to deliver the tools for Blue Ocean Strategists all over the world. Blue Ocean Studio™ is an intuitive online learning and application workspace that allows one to effectively learn and apply the blue ocean concepts, and collaborate with one's team as all work to formulate blue ocean moves. Whether you see yourself as an entrepreneur, a business leader, an educator, a government civil servant, a shift in perspective is often helpful. If you simply want to create new ideas to solve an existing problem which stand apart from the rest, redefine an existing…
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Map your today and reveal your tomorrow. A restaurant industry example.

Map your today and reveal your tomorrow. A restaurant industry example.

Blue Ocean Articles, Strategic Models
Map your today and reveal your tomorrow. A restaurant example. Taking a look at where one is today is extremely important. In Blue Ocean Strategy, the As-Is Strategy Canvas is a great tool to gauge where you are in the context of key competitive factors. It's hard to modify something that works. When a dish sells okay and makes money, it can be difficult to change it.  It's important to remember this extremely vital truth. Market share is a lagging indicator. Yes. Meaningful but not the entire story. Think of all the market leaders that existed in the automotive industry in the 60s. It wasn't long before leading automakers were getting their butts handed to them. Kodak used to lead in film. So what right? In today's market, market share…
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Inside the mind of the blue ocean strategist

Inside the mind of the blue ocean strategist

Blue Ocean Articles, Strategic Models
What does it mean to be a strategist? A common definition: A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. Not a bad definition. There are numerous proven models that strategist use in business today. Chron.com states its definition of a "strategy model" as one that exists within the term itself. Basically, a strategy model constitutes a strategic plan, or model, designed to improve a process. Organizations use strategy models to improve operations and meet their goals. [embed]https://youtu.be/8ExRnpy4rPE[/embed] Blue Ocean Strategy works outside the primary focus of other strategic models. That focus being the known industry boundaries where competitive rules are understood and accepted. Blue ocean are defined…
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The days of building alcohol brands at restaurants, bars, and venues are over.

The days of building alcohol brands at restaurants, bars, and venues are over.

Blue Ocean Articles, ERRC Grid
It's time to disrupt and innovate the promotion and marketing model of spirits, wine, and beer. Sampling and tasting methods of marketing are broken and hundreds of millions of dollars have been wasted on what brands perceive to be tried and true models. In Blue Ocean Strategy parlance, there is a need for a new value proposition. One of the ways a new value proposition is developed is via the ERRC Grid in Blue Ocean Strategy. One goes through and exercise, generally with use of the As-Is Strategy Canvas to determine the current strategic key factors of competition. This helps define the current state of play.  It provides data and insight leading to the hard decisions around what may be eliminated, reduced, raised, and created. Hence, ERRC. The culmination of the…
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Join a Collaborative Blue Ocean Strategy Community

Join a Collaborative Blue Ocean Strategy Community

Blue Ocean Articles
Many times over the course of my career I've sought the counsel of mentors and smart people. I'm seeking that out now more than ever. As part of my work in entrepreneurship and Blue Ocean Strategy consulting, I find that I don't like working completely alone. When I'm going into big conversations attempting to solve big problems, I'm generally inviting people, people that are better, stronger, and faster than me to come along. When a client desires help, it's about delivering the results. I won't let my lack of expertise get in the way. Also, I find it is just more satisfying to be part of a community. I have a vision for the Blue Ocean Strategist. Right now, it's a simple website with a growing content list, some decent…
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From product development to pricing. Irresistible pricing doesn’t mean the lowest.

From product development to pricing. Irresistible pricing doesn’t mean the lowest.

Blue Ocean Articles
After the last several posts, I shared significant information and examples about measuring and determining buyer experiences through use of the Buyer Utility Map. After you've asked the important questions about how buyers experience your product or service, you're now ready to do the work of pricing your product or service. Blue Ocean Strategists often use a tool to assist in strategic pricing of a product or service. The tool assist product managers and strategists find the right price for that hard fought innovation. Often times, it is not the lowest price. When you launch or innovate into blue ocean waters, price pressures are not a common problem. There are two steps in the tool's use. Step One: Identify the Price Corridor of the Target Mass Sounds confusing but it…
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Redefine and then solve  industry problems.

Redefine and then solve industry problems.

As-Is Strategy, Blue Ocean Articles
There has been no better time to identify new problems for brands and companies than in recent months. With over 20 million jobs lost in the US and the globe on some measure of "stay at home" order, the rules of most marketing games have changed. I am Co-Founder of a company that built a wonderful technology allowing brands in the spirits, wine, and beer industries to associate marketing spends through our agency. Its primary function was/is to be a "Venmo for Cocktails" so to speak. The cool feature that is game changing is our ability to put drink credits into the accounts of brand ambassadors for them to share with others. Sounds cool. As of March 2020, it's largely irrelevant. Not for sure how long but it will be…
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You’ve made a mistake in your work. Your recovery process has to be thought out.

You’ve made a mistake in your work. Your recovery process has to be thought out.

Blue Ocean Articles
recovery noun [ C/U ] US  /rɪˈkʌv·ə·ri/ the act or process of getting better; improvement: [ U ] The economy is showing signs of recovery. [ U ] The story deals with the recovery of (= getting back) stolen jewelry. (Definition of recovery from the Cambridge Academic Content Dictionary © Cambridge University Press) A proper recovery process is imperative to my operation. Why? Because I'm human and I screw up sometimes. During the course of any operation in any business, it is safe to assume that either you or someone employed by you will make a mistake that cost your company money, time, or both. What processes and procedures to you have in place to bring consistency to the recovery process? I have some guidelines that over the years have proven extremely helpful in getting tough issues diffused if not totally resolved. Step One: Manage expectations properly. You have to set the proper tone and time frame for delivery prior…
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“Give me a LEVER long enough and a fulcrum on which to place it, and I shall move the world.” Archimedes

“Give me a LEVER long enough and a fulcrum on which to place it, and I shall move the world.” Archimedes

Blue Ocean Articles, Buyer Utility Maps
Archimedes of Syracuse (Greek: Ἀρχιμήδης; c. 287 BC – c. 212 BC) was a Greek mathematician, physicist, engineer, inventor, and astronomer. Although a few details of his life are known, he is regarded as one of the leading scientists in classical antiquity. Among his advances in physics are the foundations of hydrostatics, statics and an explanation of the principle of the lever. He is credited with designing innovative machines, including siege machines and the screw pump that bears his name. What might Archimedes and his work have to do with Blue Ocean Strategy and Blue Ocean Shift? It's all about his lever. We've spent the last six posts breaking down and sharing examples of the Buyer Experience Cycle and its six stages. Click any one of the hot links below…
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