You don’t have to be first to market or first to pivot. That’s a myth.

You don’t have to be first to market or first to pivot. That’s a myth.

Blue Ocean Articles
Red ocean trap four? To create a blue ocean of uncontested market space, you have to be first to market. There are tons of reasons this is a myth but my favorite is cited in the book, Blue Ocean Strategy. Creating new oceans of uncontested market space is about being the first to link innovation to value, not about being first to the market. Apple's iMac is a stated example. It wasn't the first pc. The iPod wasn't the first MP3 player. Southwest Airlines wasn't the first airline to do short hops and no frills. In this series, you're seeing a massively consistent theme. Value innovation. Let's take a look at the value innovation in Blue Ocean terms. As you can see in the above image, if you're a company…
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You don’t always need new tech to grow new market share

You don’t always need new tech to grow new market share

Blue Ocean Articles
There is a common misconception that blue ocean strategic innovation leading to new markets is always about new technologies. This is not always the case. Obviously, there are some technological innovations that lead to Blue Oceans. Cloud computing led to companies like Salesforce and Eventbrite. These companies revolutionized their respective industries. However, technology in and of itself, isn't a pre-requisite to blue oceans. Value innovation, not technological innovation, is the key to opening up commercial viability. When a stellar NFL player retires from the playing field, he's the same person. Technology isn't involved in his new value proposition to the world. It may enhance his message but he's required to shift his value from that of a tackle, QB, defensive end, or kicker and become something the wider world, i.e.…
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New markets are closer than you realize

New markets are closer than you realize

Blue Ocean Articles
Often times a company owner or solopreneur believes that their core offerings or core business aren't sufficient to find new markets or new customers. They end up in the trap of price reductions, reduced margins, or moving to a premium offering that doesn't sell. They venture far away from their core expertise or the core expertise of their team. Red ocean trap two is a challenging one. I get it. Your customers have vanished, your service or product isn't selling and what to do? There are processes in place that allow you to take some control. Think about some tangible examples. Casella wines was in the wine business prior to their launch of Yellowtail wines. Yellowtail's blue ocean success didn't come from a company that was out of the wine…
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It may not be the best time to focus on your customers

It may not be the best time to focus on your customers

Blue Ocean Articles
Over the next several articles, I'll share each of the ten Red Ocean traps shared in Blue Ocean Strategy, the break out business book by W. Chan Kim and Renee Mauborgne. I'll also be sharing some points that hopefully deliver context to our current global business environment. The article title? A bold statement. Yep. Often times, a focus on your current customers simply leads to price reductions, concessions, or chasing the tail of a dying industry. In recessionary or depression era times, current customers may not be the best business case. Your reaction to this statement could range from, "I'm not leaving the ones that brought me to the dance" or "Heck, this is all I know, this is how I built my business." Times are different now and they…
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Businesses that are Growing During Global Pandemic

Businesses that are Growing During Global Pandemic

Blue Ocean Articles
There is blood in the streets. The rules have been rewritten for the near term. What worked in past recessions doesn't mean squat. Some examples? When we think of recessionary times and the traditional sectors that grow during tough times; we generally think of car repair garages, remodelers, health care, discount stores, and sin businesses to name a few. Most of us think of items we won't do without or products or services that allow more utility out of the things we own, homes and cars for instance, or trading down to a lower level of product. Example, your Tito's Vodka may now be Platinum or Deep Eddy. This time around, the rules don't apply. We're all facing a new set of challenges. Challenges of which we are all acutely…
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“On The Brink” Press Release

Blue Ocean Articles
Andi Simon’s new book launches today! We are pleased to announce that Dr. Andi Simon’s new book, “On the Brink” was released today at major retailers today. NEW YORK, NY – JULY 5, 2016 – Innovation has become such a ubiquitous value, it’s in danger of becoming cliché. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, they often don’t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. The complete book launch press release is available for review here…      
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Why Is Growing Harder Than Shrinking

Blue Ocean Articles
At several of our recent workshops, we have heard a groan coming from CEOs and particularly their executives, about how much harder it is to grow than it was to fire people and shrink expenses. But why is growing harder than shrinking? The times, they are a-changin’, again, and there seem to be some common themes, almost trends, that are worth sharing. Read More Here
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Big Data and Storytelling – The Necessary Duo In Healthcare

Big Data and Storytelling – The Necessary Duo In Healthcare

Blue Ocean Articles
On Oct. 10 at the Society for Healthcare Strategy and Market Development (SHSMD) conference in the District of Columbia, I presented a workshop with Mark Clark, Healthgrades vice president of strategic development, called: “Your Data Wants To Talk–How Can You Hear It?” Impressively, the entire conference was focused on this topic, paralleling SHSMD’s recent report, “Bridging Worlds, The Future Role of the Healthcare Strategist.” For this blog, I thought I would begin a discussion on the intersection of data and storytelling, as more and more hospital marketers grapple with how to turn an abundance of data into smarter marketing strategies. Read More Here
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How Are Urgent Care Centers Changing the Doctor-Patient Relationship

How Are Urgent Care Centers Changing the Doctor-Patient Relationship

Blue Ocean Articles
As corporate anthropologists and culture change consultants, we’re immersed in research on the growing appeal of urgent care centers (UCCs) and what they can teach us about the changing healthcare landscape. While it’s too early to make final conclusions based on our current sample of UCC patients at several Northeast facilities, our qualitative observations have uncovered potential trends worth sharing even at this stage. Read More Here
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