
You don’t always need new tech to grow new market share
There is a common misconception that blue ocean strategic innovation leading to new markets is always about new technologies. This is not always the case. Obviously, there are some technological innovations that lead to Blue Oceans. Cloud computing led to companies like Salesforce and Eventbrite. These companies revolutionized their respective industries. However, technology in and of itself, isn't a pre-requisite to blue oceans. Value innovation, not technological innovation, is the key to opening up commercial viability. When a stellar NFL player retires from the playing field, he's the same person. Technology isn't involved in his new value proposition to the world. It may enhance his message but he's required to shift his value from that of a tackle, QB, defensive end, or kicker and become something the wider world, i.e.…