Welcome and congratulations. You’ve made a wise choice in developing a basic skill. The use of Blue Ocean Studio™️ software will enhance your ability to implement Blue Ocean Strategy initiatives in your business, division, consultancy, or personal life.
If you’re a budding strategist, the tools will make you better. If you’re a seasoned strategist, you’ll likely find the software will empower you to improve the deliverables and hence the results afforded your clients.
This complementary course is offered in hopes of several things. First, that you’ll find value in Blue Ocean Strategy. It has proven invaluable to my work as a co-founder and now as a consultant.
Second, I hope to add value to our relationship. This course was written, recorded, and published during a period of “stay at home” periods of Covid-19 and it is a way to be, in the words of Christopher Lochhead, radically generous.
And finally, I’m most hopeful that you’ll find the software and Blue Ocean Strategy of value in spearheading your own Blue Ocean Shift. If it turns out that I or any of my colleagues end up being of value to you in ways that justify a monetary exchange, that’s fine. However, that is not the primary aim of these sessions.
The course will cover the following topics.
Module/Section One: Initial Setup
- Opening an Account
- Sign up and Sign in
- Entering Blue Ocean Studio™️ and Profile Set Up
- Quiz
Module Two: Introduction to Studio Tools and Layouts
- Portfolios and Projects
- Introduction to Blue Ocean Strategy Tools
- Quiz
Module Three: Starting Points
- Pioneer Migrator Settler Map
- Price Corridor of the Mass
- Templates
- Quiz
Module Four: Establishing the State of Play
- The As-Is Strategy Canvas Tool
- Quiz
Module Five: Uncovering the Buyer Experience Cycle
- The Buyer Utility Map Tool
- Quiz
Module Six: Reach Beyond Existing Demand
- The Three Tiers of Non Customers Tool
- Quiz
Module Seven: Opening Up a New Value Frontier
- The Six Paths Framework Tool
- Quiz
Module Eight: Four Actions Framework
- The ERRC Grid Tool
- Quiz
Module Nine: The Future State of Play
- The To-Be Strategy Canvas Tool
- Quiz
Module Ten: Making it All Happen
- Blue Ocean Strategy Implementations
- Blue Ocean Strategy Mindsets
- Blue Ocean Strategy Fairs
- Wrap Up
- Quiz
Initial Setup
Opening an account in BOGN, signing up and signing in. Entering the Blue Ocean Studio.
Lesson
Introduction to Studio Tools and Layout
We introduce Portfolios and Projects in this module. Blue Ocean Strategy tools are introduced as well.
Lesson
Starting Points
In this module we feature lessons covering the Pioneer Migrator Settler Map, Price Corridor of the Target Mass, Insights, and touch on Templates.
Lesson
Establishing the State of Play
In this module we feature a lesson on the As-Is Strategy Canvas. Discuss insights and offer a short quiz.
Lesson
Uncovering the Buyer Experience Cycle
In this module we feature a lesson on the Buyer Utility Map Tool. We discuss insights and end with a short quiz.
Lesson
Reach Beyond Existing Demand
In this module we feature a lesson on the Three Tiers of NonCustomers Tool. We discuss the insights and end with a short quiz.
Lesson
Opening Up a New Value Frontier
In this module we share a lesson on the Six Paths Framework Tool and discuss the associated insights. We end with a short quiz.
Lesson
Four Actions Framework
In this module, we share a lesson on the ERRC Grid Tool. We discuss associated insights and end with a short quiz.
Lesson
The Future State of Play
In this module, we share a lesson on use of the To-Be Strategy Canvas. We discuss insights and offer a brief quiz.
Lesson
Making It All Happen
In this module, we end the course discussing Blue Ocean Strategy mindsets, Implementations, Blue Ocean Strategy Fairs, and offer a wrap up with a final quiz.