Welcome and congratulations. You’ve made a wise choice in developing a basic skill. The use of Blue Ocean Studio™️ software will enhance your ability to implement Blue Ocean Strategy initiatives in your business, division, consultancy, or personal life.
If you’re a budding strategist, the tools will make you better. If you’re a seasoned strategist, you’ll likely find the software will empower you to improve the deliverables and hence the results afforded your clients.
This complementary course is offered in hopes of several things. First, that you’ll find value in Blue Ocean Strategy. It has proven invaluable to my work as a co-founder and now as a consultant.
Second, I hope to add value to our relationship. This course was written, recorded, and published during a period of “stay at home” periods of Covid-19 and it is a way to be, in the words of Christopher Lochhead, radically generous.
And finally, I’m most hopeful that you’ll find the software and Blue Ocean Strategy of value in spearheading your own Blue Ocean Shift. If it turns out that I or any of my colleagues end up being of value to you in ways that justify a monetary exchange, that’s fine. However, that is not the primary aim of these sessions.
The course will cover the following topics.
Module/Section One: Initial Setup
- Opening an Account
- Sign up and Sign in
- Entering Blue Ocean Studio™️ and Profile Set Up
Module Two: Introduction to Studio Tools and Layouts
- Portfolios and Projects
- Introduction to Blue Ocean Strategy Tools
Module Three: Starting Points
- Pioneer Migrator Settler Map
- Price Corridor of the Mass
Module Four: Establishing the State of Play
- The As-Is Strategy Canvas Tool
Module Five: Uncovering the Buyer Experience Cycle
- The Buyer Utility Map Tool
Module Six: Reach Beyond Existing Demand
- The Three Tiers of Non Customers Tool
Module Seven: Opening Up a New Value Frontier
- The Six Paths Framework Tool
Module Eight: Four Actions Framework
- The ERRC Grid Tool
Module Nine: The Future State of Play
- The To-Be Strategy Canvas Tool
Module Ten: Making it All Happen
- Blue Ocean Strategy Implementations
- Blue Ocean Strategy Mindsets
- Blue Ocean Strategy Fairs
- Wrap Up
Opening an account in BOGN, signing up and signing in. Entering the Blue Ocean Studio.
We introduce Portfolios and Projects in this module. Blue Ocean Strategy tools are introduced as well.
In this module we feature lessons covering the Pioneer Migrator Settler Map, Price Corridor of the Target Mass, Insights, and touch on Templates.
In this module we feature a lesson on the As-Is Strategy Canvas. Discuss insights and offer a short quiz.
In this module we feature a lesson on the Buyer Utility Map Tool. We discuss insights and end with a short quiz.
In this module we feature a lesson on the Three Tiers of NonCustomers Tool. We discuss the insights and end with a short quiz.
In this module we share a lesson on the Six Paths Framework Tool and discuss the associated insights. We end with a short quiz.
In this module, we share a lesson on the ERRC Grid Tool. We discuss associated insights and end with a short quiz.
In this module, we share a lesson on use of the To-Be Strategy Canvas. We discuss insights and offer a brief quiz.
In this module, we end the course discussing Blue Ocean Strategy mindsets, Implementations, Blue Ocean Strategy Fairs, and offer a wrap up with a final quiz.