The Value Innovators is a weekly attempt at an interview featuring content across the web where value innovation is taking place. Guests are commonplace and occasionally, Sherman G. Mohr, The Blue Ocean Strategist, simply riffs on a great company.
The common thread? Value innovation. Not just technological innovation or a one feature distinction. We feature companies that are truly breaking the value/cost tradeoff and lowering costs while adding value. They are on their way or have already become blue ocean enterprises.