Covid-19 Advertising – Good, Bad, and the Really Ugly

Covid-19 Advertising – Good, Bad, and the Really Ugly

Blue Ocean Articles
“We have a unique opportunity now to be radically generous, best we can and that can be financially and thoughtfully aggressive. Some of our businesses are threatened. Most businesses are down in meaningful ways. As business leaders, we got to navigate through this the best we can.” – Christopher Lochhead Listen to Christopher Lochhead and Eddie Yoon discuss ideas around radical generosity and thoughtful aggression in this recent podcast. Its relevance can't be overstated. Click Here In my last post, I wrote on how poorly some advertisers are handling communications during this historic period. There are some big misses taking place out there. They are being perpetrated by agencies and companies that should know better. One example that demonstrates how bad it can be is found here. It's a parody of…
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