Build a Community and Ditch Your Traditional Lead Generation

Build a Community and Ditch Your Traditional Lead Generation

Blue Ocean Articles, Buyer Utility Maps, Strategic Models
I'm witnessing and taking part in a significant movement in business. It's becoming clear, many of you can build a community and ditch your traditional lead generation activities. Significant leaders in the sales and marketing community are leading a revolution. They are adding massive value to participants in their communities and simultaneously filling their sales pipelines into revenue-generating customers by doing so. HOW TO USE THIS POST FOR YOUR OWN COMMUNITY INITIATIVE.  Only you know the niche you're attempting to serve. You know their needs through conversations, research, years of experience, or an insight gleaned from machine learning or other tools. Take the frameworks offered in this post and retrofit them into your own schema. With the substitution of specific data for the general data included, you will find the…
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Five Days to a More Profitable Business

Five Days to a More Profitable Business

As-Is Strategy, Blue Ocean Articles, Strategic Planning
Five days to a more profitable business. That's our attempt at a catchy headline. We are, however, going to see that you receive some value before leaving the page. Here at the Blue Ocean Strategist, we're committed to seeing that every reader leaves with something that benefits their business in some way. Let's get started on that effort right now. In Blue Ocean Strategy terms, the key goal is value innovation. That is defined as breaking the value/cost tradeoff. That tradeoff in traditional business is when a company either raises its price and subsequently its offering's value or lowers the price and decreases the value of its offering. Think Ford Motor Company's attempt over the years to trick out a Crown Victoria with added luxury, call it a Mercury and…
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Alignment’s Role in Strategic Implementation

Alignment’s Role in Strategic Implementation

Blue Ocean Articles, Strategic Models, Strategic Planning
Alignment's role in strategic implementations. Isn't it interesting how important alignment is across all of life? Think into two common definitions of alignment. 1) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" 2) a position of agreement or alliance. "the uncertain nature of political alignments" In strategic thinking, we're focusing on correct or appropriate relative positions and positions of agreement or alliance.  In blue ocean strategy implementations, we focus on reconstructing market boundaries and value innovation as a path toward unlocking vast oceans of uncontested market space. Alignment of value, profit, and people is required for these implementations to be realized and sustainable. What is meant by the alignment of value, profit, and people? In blue ocean strategy terms,…
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Overcome Your Organization’s Hurdles

Overcome Your Organization’s Hurdles

Blue Ocean Articles, Branding, Strategic Models
When your company or division develops a blue ocean strategy with a profitable offering, it's time to overcome your organization's hurdles. Implementing any strategic plan or shift is a challenge. When you're rolling out a key innovation that rattles the status quo, you can bet the haters will show their ugly side. Blue ocean practitioners have found the following hurdles to be the most predominant. Hurdle one? The cognitive hurdle found in simply getting constituents, employees, and stakeholders to understand the need for change. Hurdle two is limited resources. The more significant your strategic shift is believed to be, the more expensive it will be perceived to execute. It's typical to find the biggest blue ocean shifts need to happen during times when budgets are most strained. The third hurdle…
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Starting Something New in 2021? Get the Sequence Right.

Starting Something New in 2021? Get the Sequence Right.

Blue Ocean Articles, BOS for Solopreneurs, Buyer Utility Maps, Strategic Planning
If you're starting something new in 2021, you need to get the sequence right. You may ask, without the benefit of reading our previous posts, the sequence of what? What we mean is the use of blue ocean tools and frameworks to confirm the validity of your idea or offering in blue ocean terms. Of course, if capturing uncontested market space and new customers is not a priority, blue ocean thinking will not be a fit. In this post, we'll cover the first step. Buyer Utility. If you are content to compete head-on with others in your industry on the basis of price, these frameworks won't be very valuable to you. Let's start with the graphic below. The high points of the Buyer Utility step. Buyer Utility. In blue ocean…
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Don’t Do Your Strategic Plan Until You Do This

Don’t Do Your Strategic Plan Until You Do This

As-Is Strategy, Strategic Models, Strategic Planning
Strategic planning is a must. Most business owners know it. Most small business owners and sole proprietors don't do it well.  Don't do your strategic plan until you do this. What is "this"? Construction of a Blue Ocean Strategy As-Is Strategy Canvas. There is a significant argument to be made for going through the As-Is Strategy Canvas process as prescribed in Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This strategic planning book and its later companion Blue Ocean Shift both describe Blue Ocean Strategy case studies and in Blue Ocean Shift, some high-level details on the implementation of blue ocean strategies. W. Chan Kim and Renee Mauborgne, the authors are worthy follows on social media by the way. John P. Kotter states in…
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Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Articles, Blue Ocean Strategy for SoleProprietors, Strategic Planning, Three Tiers of NonCustomers
Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers. This is where blue ocean frameworks and tools begin to pay off and deliver revenue. "We should not listen to customers and most people, when we’re designing a breakthrough because most people can’t see it. Now, when you’re doing incremental things, customer feedback is awesome. But in general, most people cannot see a breakthrough, whether they’re customers, partners, potential employees, or even potential investors." Christopher Lochhead This quote is congruent with the Blue Ocean Strategist's view toward noncustomers. Blue oceans of uncontested market space do NOT come from current customers. It sounds contrarian for sure. Reaching beyond existing demand is a process and requires discipline and courage. Most companies simply compete on their industry's key factors of competition and don't go…
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Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

As-Is Strategy, Blue Ocean Articles, ERRC Grid, To-Be Strategy Canvas
Today we cover Blue Ocean for Strategy for Solopreneurs: Big Picture Thinking Implementation. In this series, we're breaking down the business bestseller Blue Ocean Strategy: How to Create Uncontested Marketspace and Make the Competition Irrelevant. Today, in Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation, we wrap up our last post on big picture thinking and discuss how to use the As-Is and To-Be Strategy Canvas as well as the ERRC Grid. In review, the As-Is strategy canvas is a visual depiction of your industry and the company's state of play. It lays out the key factors of competition along a horizontal axis. It cannot be overstated how important the discoveries will be when you start to honestly assess your company's key factors of competition. Most businesses find that…
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Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

As-Is Strategy, Blue Ocean Articles, Six Paths Framework, Strategic Planning, To-Be Strategy Canvas
You may recall, the first principle of Blue Ocean Strategy is the reconstruction of market boundaries. Without permission internally, and a process to break your industry boundaries, it will be impossible to move into blue oceans of uncontested market space. In today's post, we learn how important the second principle is in blue ocean strategy for solopreneurs. Focus on the big picture, not the numbers. The temptation when planning is to launch into a business plan or strategic plan and use templates that one finds online or using some process read about when researching a business, marketing, or strategic plan. I have been guilty of the same thing. Before I know it, I've played office and have spent a week mocking up fabulous charts, graphs, marketing and sales projections, and…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
In today's post, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six, we discuss looking across time. No, we're not learning how to forecast the future. We are, however, learning a framework around assessing trends. When a company or individual learns to assess trends, serve the culture, and then get in front of those trends using all the other frameworks, magic begins to take place. What special qualities of looking across time work in the context of blue ocean strategy? You have to look at the trends for blue ocean for solopreneurs and reconstruct boundaries with path 6 of six with these questions in mind. What trends have a high probability of impacting or are decisive to your industry? What trends are irreversible and what trends have a…
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