Build a Community and Ditch Your Traditional Lead Generation

Build a Community and Ditch Your Traditional Lead Generation

Blue Ocean Articles, Buyer Utility Maps, Strategic Models
I'm witnessing and taking part in a significant movement in business. It's becoming clear, many of you can build a community and ditch your traditional lead generation activities. Significant leaders in the sales and marketing community are leading a revolution. They are adding massive value to participants in their communities and simultaneously filling their sales pipelines into revenue-generating customers by doing so. HOW TO USE THIS POST FOR YOUR OWN COMMUNITY INITIATIVE.  Only you know the niche you're attempting to serve. You know their needs through conversations, research, years of experience, or an insight gleaned from machine learning or other tools. Take the frameworks offered in this post and retrofit them into your own schema. With the substitution of specific data for the general data included, you will find the…
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Don’t Do Your Strategic Plan Until You Do This

Don’t Do Your Strategic Plan Until You Do This

As-Is Strategy, Strategic Models, Strategic Planning
Strategic planning is a must. Most business owners know it. Most small business owners and sole proprietors don't do it well.  Don't do your strategic plan until you do this. What is "this"? Construction of a Blue Ocean Strategy As-Is Strategy Canvas. There is a significant argument to be made for going through the As-Is Strategy Canvas process as prescribed in Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This strategic planning book and its later companion Blue Ocean Shift both describe Blue Ocean Strategy case studies and in Blue Ocean Shift, some high-level details on the implementation of blue ocean strategies. W. Chan Kim and Renee Mauborgne, the authors are worthy follows on social media by the way. John P. Kotter states in…
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Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

As-Is Strategy, Blue Ocean Articles, ERRC Grid, To-Be Strategy Canvas
Today we cover Blue Ocean for Strategy for Solopreneurs: Big Picture Thinking Implementation. In this series, we're breaking down the business bestseller Blue Ocean Strategy: How to Create Uncontested Marketspace and Make the Competition Irrelevant. Today, in Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation, we wrap up our last post on big picture thinking and discuss how to use the As-Is and To-Be Strategy Canvas as well as the ERRC Grid. In review, the As-Is strategy canvas is a visual depiction of your industry and the company's state of play. It lays out the key factors of competition along a horizontal axis. It cannot be overstated how important the discoveries will be when you start to honestly assess your company's key factors of competition. Most businesses find that…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six.

Blue Ocean Articles, Six Paths Framework
In this article, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six, we break down path 3 of the six paths framework. Path 3: Look Across the Chain of Buyers In most marketing and sales training, you are prompted to develop a buyer persona. The buyer persona will be focused on your opinion or history of who purchases your offering. In the absence of other processes, this a great exercise. Some businesses resist strategic thought about buyer personas. Blue Ocean Strategy invites the participant to broaden the definition of the buyer. As a sole proprietor, small business owner, or division leader, there are more possible definitions of buyer than you may realize. When Joann K, a distiller with a growing spirits brand seeks to sell her products to…
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Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Articles, Strategic Planning
The strengths of blue ocean strategy are its tools and frameworks for solopreneurs. Candidly, the first book, as well as the subsequent bestseller, Blue Ocean Shift, are not really written for the solopreneur.  Translating the text specifically to solo operators is our goal in this series. It will also be the mission of the Blue Ocean Strategy for Solopreneurs Mentorship Program.  When you read chapter two, you are taken you into a discussion of analytical tools and frameworks. When you have systems and processes that you may implement on your journey to new customers, you are much more likely to succeed.  It's very difficult to innovate on the fly. Without a real plan for asking the right questions to the correct audience, you will find yourself defaulting to simply competing…
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Blue Ocean Strategy for Solopreneurs

Blue Ocean Strategy for Solopreneurs

As-Is Strategy, Blue Ocean Articles
Finding strategic planning services for solopreneurs is a challenge. There is a need for Blue Ocean Strategy communities for solopreneurs. Let's be clear on a couple of definitions. Solopreneurship implies that all tasks, responsibilities, and results fall to the single business owner. [caption id="attachment_1667" align="alignnone" width="746"]                                                     From Merriam-Webster[/caption] I can't disagree with this definition but I will add to it. I've been a solopreneur for years. However, I've not worked alone. I have relationships with contractors all over the world. I have collaborators. I'm responsible for making all decisions but I don't do so in a vacuum. Savvy solopreneurs are able to generate significant…
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CROSSNET® A Blue Ocean Strategy Case Study

CROSSNET® A Blue Ocean Strategy Case Study

Blue Ocean Articles, Six Paths Framework
The CROSSNET blue ocean case study started years ago. Growing up together in the “Quiet Corner” of CT, brothers Greg and Chris Meade, and their childhood friend Mike Delpapa constantly sought new activities to keep them busy. They had no idea they would eventually launch what becomes a CROSSNET blue ocean case study. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea. Why not a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game? After creating a prototype, they invited their friends to come play. Their friends’ excitement made it clear that they were onto something. Since that moment almost three years ago, the trio has made it their mission to spread the game of CROSSNET®️ throughout the…
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Inside the mind of the blue ocean strategist

Inside the mind of the blue ocean strategist

Blue Ocean Articles, Strategic Models
What does it mean to be a strategist? A common definition: A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. Not a bad definition. There are numerous proven models that strategist use in business today. Chron.com states its definition of a "strategy model" as one that exists within the term itself. Basically, a strategy model constitutes a strategic plan, or model, designed to improve a process. Organizations use strategy models to improve operations and meet their goals. [embed]https://youtu.be/8ExRnpy4rPE[/embed] Blue Ocean Strategy works outside the primary focus of other strategic models. That focus being the known industry boundaries where competitive rules are understood and accepted. Blue ocean are defined…
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“Give me a LEVER long enough and a fulcrum on which to place it, and I shall move the world.” Archimedes

“Give me a LEVER long enough and a fulcrum on which to place it, and I shall move the world.” Archimedes

Blue Ocean Articles, Buyer Utility Maps
Archimedes of Syracuse (Greek: Ἀρχιμήδης; c. 287 BC – c. 212 BC) was a Greek mathematician, physicist, engineer, inventor, and astronomer. Although a few details of his life are known, he is regarded as one of the leading scientists in classical antiquity. Among his advances in physics are the foundations of hydrostatics, statics and an explanation of the principle of the lever. He is credited with designing innovative machines, including siege machines and the screw pump that bears his name. What might Archimedes and his work have to do with Blue Ocean Strategy and Blue Ocean Shift? It's all about his lever. We've spent the last six posts breaking down and sharing examples of the Buyer Experience Cycle and its six stages. Click any one of the hot links below…
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The Six Stages of the Buyer Experience Cycle. More Important Now than Ever. Stage One.

The Six Stages of the Buyer Experience Cycle. More Important Now than Ever. Stage One.

Blue Ocean Articles, Buyer Utility Maps
In the launch post of this series, I shared the importance of testing for exceptional utility. The reason this is so important is simple. Many industries, most in fact, will have to reassess how customers are experiencing the product or service offered. The safety of customers, clients, employees, staff and more will all become a first consideration. All liability for that safety will rest on how the buyer experience is planned, implemented, and monitored. It is imperative that companies assess these factors. The greatest blocks to buyer utility often represent the greatest and most pressing opportunities to unlock exceptional value. Building value and value innovation that naturally follows is what leads to blue oceans of uncontested market space. The buyer experience defined: It is summed up as the entirety of…
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