Creating Blue Oceans for Solopreneurs

Creating Blue Oceans for Solopreneurs

Blue Ocean Articles
Creating blue oceans for solopreneurs.  In chapter one of Blue Ocean Strategy|How to Create Uncontested Market Space and Make the Competiton Irrelevant, the authors discuss the underlying premise for creating blue oceans. My work involves translating this important work. In the book's first case study, Cirque du Soleil is described as a company that created new uncontested market space by ignoring conventional market or industry boundaries. In doing so, they didn't benchmark themselves against competitors in traditional circus productions or conventional theater tours. They broke the value-cost trade-off and lowered production cost while simultaneously increasing customer value. Value innovation is the heart of blue ocean strategy and it serves to drive profitable growth. Be mindful that Cirque du Soleil started as a street team.  As mentioned in a post that started…
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