It may not be the best time to focus on your customers

It may not be the best time to focus on your customers

Blue Ocean Articles
Over the next several articles, I'll share each of the ten Red Ocean traps shared in Blue Ocean Strategy, the break out business book by W. Chan Kim and Renee Mauborgne. I'll also be sharing some points that hopefully deliver context to our current global business environment. The article title? A bold statement. Yep. Often times, a focus on your current customers simply leads to price reductions, concessions, or chasing the tail of a dying industry. In recessionary or depression era times, current customers may not be the best business case. Your reaction to this statement could range from, "I'm not leaving the ones that brought me to the dance" or "Heck, this is all I know, this is how I built my business." Times are different now and they…
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