Build a Community and Ditch Your Traditional Lead Generation

Build a Community and Ditch Your Traditional Lead Generation

Blue Ocean Articles, Buyer Utility Maps, Strategic Models
I'm witnessing and taking part in a significant movement in business. It's becoming clear, many of you can build a community and ditch your traditional lead generation activities. Significant leaders in the sales and marketing community are leading a revolution. They are adding massive value to participants in their communities and simultaneously filling their sales pipelines into revenue-generating customers by doing so. HOW TO USE THIS POST FOR YOUR OWN COMMUNITY INITIATIVE.  Only you know the niche you're attempting to serve. You know their needs through conversations, research, years of experience, or an insight gleaned from machine learning or other tools. Take the frameworks offered in this post and retrofit them into your own schema. With the substitution of specific data for the general data included, you will find the…
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