Alignment’s Role in Strategic Implementation

Alignment’s Role in Strategic Implementation

Blue Ocean Articles, Strategic Models, Strategic Planning
Alignment's role in strategic implementations. Isn't it interesting how important alignment is across all of life? Think into two common definitions of alignment. 1) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" 2) a position of agreement or alliance. "the uncertain nature of political alignments" In strategic thinking, we're focusing on correct or appropriate relative positions and positions of agreement or alliance.  In blue ocean strategy implementations, we focus on reconstructing market boundaries and value innovation as a path toward unlocking vast oceans of uncontested market space. Alignment of value, profit, and people is required for these implementations to be realized and sustainable. What is meant by the alignment of value, profit, and people? In blue ocean strategy terms,…
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From Exceptional Utility to Getting Your Price Right

From Exceptional Utility to Getting Your Price Right

Blue Ocean Articles, Strategic Planning
Revenue streams are a function of transactions. In most cases, more transactions lead to more revenue. Today, we are going to move from exceptional utility to getting your price right. Getting your price right is a process in blue ocean thinking. We have discussed the sequences around product design in blue ocean terms. We have covered the importance of developing the AS-IS Strategy canvas and distinguishing your offering from that of your competition's. Review these topics if desired here. Reconstructing Boundaries with the Six Paths Framework Focus on the Big Picture and Not the Numbers Finding Markets from Non Customers Implementation of Blue Ocean Strategy  Most companies think that an analysis of competitor pricing is the determining factor in pricing their offering. They fall for the red ocean trap of…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
In today's post, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six, we discuss looking across time. No, we're not learning how to forecast the future. We are, however, learning a framework around assessing trends. When a company or individual learns to assess trends, serve the culture, and then get in front of those trends using all the other frameworks, magic begins to take place. What special qualities of looking across time work in the context of blue ocean strategy? You have to look at the trends for blue ocean for solopreneurs and reconstruct boundaries with path 6 of six with these questions in mind. What trends have a high probability of impacting or are decisive to your industry? What trends are irreversible and what trends have a…
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Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.

Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.

Blue Ocean Articles, Six Paths Framework
Blue ocean for solopreneurs? Reconstruct your boundaries. Candidly, the ability to recreate, modify, enhance, or redefine industries is my all-time favorite business topic. Redefining and recreating one's life is my favorite personal topic! Chapter three of Blue Ocean Strategy starts with "The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans." The challenge is to identify and implement countless opportunities for blue ocean growth. The authors of Blue Ocean Strategy found clear patterns for creating blue oceans. Research of companies and industries led to the identification of six basic approaches. Over the years, validation of these six approaches has been codified as the six paths framework. In this post, blue ocean strategy for solopreneurs; reconstruct your boundaries, path one;…
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Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Articles, ERRC Grid
Previously, we shared some highlights of blue ocean strategy tools and frameworks from Chapter Two of Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant. Today we cover blue ocean frameworks for solopreneurs, part two. This is also from chapter two of the book. As solopreneurs, we should still want to build unique blue ocean-influenced companies. We should seek to move from being a competitor to an alternative. We should strive to serve non-customers over customers. When companies of any size begin to serve non-customers with an alternative to the competition, growth becomes explosive and fast. There are two significant tools shared in chapter two. They are two of our favorites. They are the Four Actions Framework and the ERRC Grid. Let's start with the…
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Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Articles, Strategic Planning
The strengths of blue ocean strategy are its tools and frameworks for solopreneurs. Candidly, the first book, as well as the subsequent bestseller, Blue Ocean Shift, are not really written for the solopreneur.  Translating the text specifically to solo operators is our goal in this series. It will also be the mission of the Blue Ocean Strategy for Solopreneurs Mentorship Program.  When you read chapter two, you are taken you into a discussion of analytical tools and frameworks. When you have systems and processes that you may implement on your journey to new customers, you are much more likely to succeed.  It's very difficult to innovate on the fly. Without a real plan for asking the right questions to the correct audience, you will find yourself defaulting to simply competing…
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Creating Blue Oceans for Solopreneurs

Creating Blue Oceans for Solopreneurs

Blue Ocean Articles
Creating blue oceans for solopreneurs.  In chapter one of Blue Ocean Strategy|How to Create Uncontested Market Space and Make the Competiton Irrelevant, the authors discuss the underlying premise for creating blue oceans. My work involves translating this important work. In the book's first case study, Cirque du Soleil is described as a company that created new uncontested market space by ignoring conventional market or industry boundaries. In doing so, they didn't benchmark themselves against competitors in traditional circus productions or conventional theater tours. They broke the value-cost trade-off and lowered production cost while simultaneously increasing customer value. Value innovation is the heart of blue ocean strategy and it serves to drive profitable growth. Be mindful that Cirque du Soleil started as a street team.  As mentioned in a post that started…
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Meet Car Buying Value Innovator Terry Lancaster

Meet Car Buying Value Innovator Terry Lancaster

Blue Ocean Articles, The Value Innovators
If you've ever bought a car or truck and intend to do so again, you need to meet car buying value innovator Terry Lancaster. The automotive manufacturing, sales, and service industries have been in a constant state of flux for decades. Antiquated methods of distribution, sales, and service are being disrupted. Laws governing dealer franchise relationships with manufacturers are being challenged. Sales models are being changed allowing a more direct to manufacturer relationship with buyers. Online transactions that don't involve direct interaction with sales staff are on the rise. Intermediaries for information, Kelly Blue Book, Edmunds, and more dominate the "research" space for new and used car buyers. Through March of 2019, over 5 million cars have been sold on Ebay. The world buys cars differently now. Hence your need…
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