Restaurant Marketing with Blue Ocean Strategy

Restaurant Marketing with Blue Ocean Strategy

Blue Ocean Articles
Restaurant marketing with Blue Ocean Strategy. Why introduce a strategic concept to a marketing discussion? There has been much written and shared about the terrible toll the pandemic has taken on the restaurant and bar industries. The premise of blue ocean strategy is straightforward. A practitioner is called on to simultaneously lower cost and increase customer value. When a company succeeds in doing so, the result is what is known as value innovation. Value innovation leads to a higher chance of wide consumer adoption. Obviously, with lower cost, higher profits follow. The primary way restaurants have found margins is by the militant management of costs of labor and food items along with strong control over wasted and theft. Good operators find ways to run their operations with lower employee turnover, great…
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Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Articles, Blue Ocean Strategy for SoleProprietors, Strategic Planning, Three Tiers of NonCustomers
Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers. This is where blue ocean frameworks and tools begin to pay off and deliver revenue. "We should not listen to customers and most people, when we’re designing a breakthrough because most people can’t see it. Now, when you’re doing incremental things, customer feedback is awesome. But in general, most people cannot see a breakthrough, whether they’re customers, partners, potential employees, or even potential investors." Christopher Lochhead This quote is congruent with the Blue Ocean Strategist's view toward noncustomers. Blue oceans of uncontested market space do NOT come from current customers. It sounds contrarian for sure. Reaching beyond existing demand is a process and requires discipline and courage. Most companies simply compete on their industry's key factors of competition and don't go…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 5 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 5 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
Blue ocean for solopreneurs is a series written to provide a translation of the business best-seller Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant into language more useful for the solopreneur or small business owner. Today in Blue Ocean for Solopreneurs we Reconstruct Boundaries with Path 5 of Six. Path 5: Look Across Functional or Emotional Appeal to Buyers. Companies of all sizes generally default to doing what the competition does. There is generally little thought given to strategic planning that leads to true differentiation of one company's product over another. In most cases, companies will compete on functional price-oriented factors or emotional feeling-oriented factors. These two competitive defaults end up training the entire customer base of entire industries. The cycles of function or…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

As-Is Strategy, Blue Ocean Articles, Six Paths Framework
In this post, I break down blue ocean strategy's six paths framework and cover path 2. We are diving into blue ocean for solopreneurs. Reconstruct boundaries with path 2 of 6. Today's translation of Blue Ocean Strategy deals with path 2 of the six paths framework. Path 2: Look across strategic groups within industries. In the book, it is noted that most companies seek to bolster their position within the same strategic group. It provides us the example of Mercedes, Jaguar, and BMW all pursuing customers in the luxury category. They don't spend much time reaching out to those new car buyers in the economy class. Alternatively, the blue ocean strategy success story provided is Curves, the successful women's workout facility that began franchising in 1995. They succeeded for a…
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Solopreneurship. Is it for Boomers?

Solopreneurship. Is it for Boomers?

Blue Ocean Articles
I ask this question after hearing the esteemed Prof G., Scott Galloway share his thoughts on how entrepreneurship is a young person's game. Let's discuss solopreneurship. Is it for boomers? First, there may be a distinction to be made around solopreneurship and entrepreneurship. For the most part, I would argue that solopreneurship is about building a cottage industry of sorts. It is the desire to work independently from a team and the necessity to scale something. Whereas entrepreneurship implies the desire to build something that will be bigger than oneself and a willingness to strap on all the necessary baggage to make it happen. Funding, team, development, attorney's, travel, etc. For the most part, I concur with Prof G. Entrepreneurship is a 24/7 endeavor with sacrifices that generally keep one…
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Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Articles, Strategic Planning
The strengths of blue ocean strategy are its tools and frameworks for solopreneurs. Candidly, the first book, as well as the subsequent bestseller, Blue Ocean Shift, are not really written for the solopreneur.  Translating the text specifically to solo operators is our goal in this series. It will also be the mission of the Blue Ocean Strategy for Solopreneurs Mentorship Program.  When you read chapter two, you are taken you into a discussion of analytical tools and frameworks. When you have systems and processes that you may implement on your journey to new customers, you are much more likely to succeed.  It's very difficult to innovate on the fly. Without a real plan for asking the right questions to the correct audience, you will find yourself defaulting to simply competing…
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Blue Ocean Strategy for Solopreneurs

Blue Ocean Strategy for Solopreneurs

As-Is Strategy, Blue Ocean Articles
Finding strategic planning services for solopreneurs is a challenge. There is a need for Blue Ocean Strategy communities for solopreneurs. Let's be clear on a couple of definitions. Solopreneurship implies that all tasks, responsibilities, and results fall to the single business owner. [caption id="attachment_1667" align="alignnone" width="746"]                                                     From Merriam-Webster[/caption] I can't disagree with this definition but I will add to it. I've been a solopreneur for years. However, I've not worked alone. I have relationships with contractors all over the world. I have collaborators. I'm responsible for making all decisions but I don't do so in a vacuum. Savvy solopreneurs are able to generate significant…
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Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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CROSSNET® A Blue Ocean Strategy Case Study

CROSSNET® A Blue Ocean Strategy Case Study

Blue Ocean Articles, Six Paths Framework
The CROSSNET blue ocean case study started years ago. Growing up together in the “Quiet Corner” of CT, brothers Greg and Chris Meade, and their childhood friend Mike Delpapa constantly sought new activities to keep them busy. They had no idea they would eventually launch what becomes a CROSSNET blue ocean case study. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea. Why not a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game? After creating a prototype, they invited their friends to come play. Their friends’ excitement made it clear that they were onto something. Since that moment almost three years ago, the trio has made it their mission to spread the game of CROSSNET®️ throughout the…
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