Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Strategy Tools and Frameworks for Solopreneurs

Blue Ocean Articles, Strategic Planning
The strengths of blue ocean strategy are its tools and frameworks for solopreneurs. Candidly, the first book, as well as the subsequent bestseller, Blue Ocean Shift, are not really written for the solopreneur.  Translating the text specifically to solo operators is our goal in this series. It will also be the mission of the Blue Ocean Strategy for Solopreneurs Mentorship Program.  When you read chapter two, you are taken you into a discussion of analytical tools and frameworks. When you have systems and processes that you may implement on your journey to new customers, you are much more likely to succeed.  It's very difficult to innovate on the fly. Without a real plan for asking the right questions to the correct audience, you will find yourself defaulting to simply competing…
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Meet value innovator and wine industry leader Charley Mcpherson

Meet value innovator and wine industry leader Charley Mcpherson

The Value Innovators
Meet value innovator and wine industry leader Charley Mcpherson, Founder of Miracle One Wine Company. He shares his history of innovation in the wine industry. Charley has some exciting value innovations plan for the wine business as well as the entire restaurant space. Get to know him. He's a resource and looks forward to your connection. [embed]https://youtu.be/e6qOUfqsj-w[/embed] Charley McPherson has been in the wine business as a buyer or direct winery representative for almost 30 years. Coming from the ranks of the restaurant industry he made the move to the supply side of the industry when he had received a B.S. in Communications from The University of Tennessee.  First Job His first job as a direct winery supply representative was in California, covering Oakland to Lake Tahoe.  In terms of…
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