Competition can be great for the best companies.

Competition can be great for the best companies.

Blue Ocean Articles
I bet you've heard it before. A young man has a great idea. He's presenting his deck to a group of potential investors. He's asked, "Who is your competition?" He answers, "We don't have any competition." I've learned to instantly discount his idea at this point. There are some occasional arenas where innovation and disruption lead to an absence of competition but it is very rare. Blue ocean does not see competition as bad. It doesn't see it as always good. Competition leads to opportunities. The tradition view of companies is to beat competitors. Beat them at price, service, product offerings, speed, etc. In most cases, competition simply leads non blue ocean thinking companies to commoditize their offerings by lowering price or lowering value. Blue ocean strategy leads strategists to…
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