Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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You want to innovate. Hurdles are always in the way. Let’s find workarounds.

You want to innovate. Hurdles are always in the way. Let’s find workarounds.

Blue Ocean Articles
When company leadership or internal change makers are authorized to innovate, drive value innovation, or implement a specific blue ocean strategy, there will be hurdles. Rest assured. There is a good chance the hurdles will take the form of one or more of the following. Cognitive: Employees need to be aware of the need for a strategic shift. Red oceans are safe. They often times spin off cashflow and staff and investors will ask, why is there a need for change? Limited Resources: The more significant a strategic shift may be, the higher the perceived costs. In many of the companies needing blue ocean implementation, resources are being slashed, not added. Motivation: Stakeholders and sacred cow protecting staff will lack the motivation to move fast and seriously when it comes…
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