Sports Challenges are Thriving with Blue Ocean Thinking

Sports Challenges are Thriving with Blue Ocean Thinking

Blue Ocean Articles, Six Paths Framework, Strategic Models, Strategic Planning
Sports challenges are thriving with blue ocean thinking. Our culture loves the thought of winning big. Winning big with a half-court throw at a basketball game or a mid-rink puck strike into the net at a hockey game. One of the more popular prizes fantasized about by those who golf is the hole in one prize offered in most golf tournaments. If you've done any golfing and found yourself in a foursome in a local tournament, there is a good chance at some par three hole on the course, there was a car parked close by. The car had a bow on it and the premise was simple. Get a hole in one and the car is yours. Sometimes it's cash, sometimes a vacation, or something else of significant value.…
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Starting Something New in 2021? Get the Sequence Right.

Starting Something New in 2021? Get the Sequence Right.

Blue Ocean Articles, BOS for Solopreneurs, Buyer Utility Maps, Strategic Planning
If you're starting something new in 2021, you need to get the sequence right. You may ask, without the benefit of reading our previous posts, the sequence of what? What we mean is the use of blue ocean tools and frameworks to confirm the validity of your idea or offering in blue ocean terms. Of course, if capturing uncontested market space and new customers is not a priority, blue ocean thinking will not be a fit. In this post, we'll cover the first step. Buyer Utility. If you are content to compete head-on with others in your industry on the basis of price, these frameworks won't be very valuable to you. Let's start with the graphic below. The high points of the Buyer Utility step. Buyer Utility. In blue ocean…
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Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Articles, Blue Ocean Strategy for SoleProprietors, Strategic Planning, Three Tiers of NonCustomers
Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers. This is where blue ocean frameworks and tools begin to pay off and deliver revenue. "We should not listen to customers and most people, when we’re designing a breakthrough because most people can’t see it. Now, when you’re doing incremental things, customer feedback is awesome. But in general, most people cannot see a breakthrough, whether they’re customers, partners, potential employees, or even potential investors." Christopher Lochhead This quote is congruent with the Blue Ocean Strategist's view toward noncustomers. Blue oceans of uncontested market space do NOT come from current customers. It sounds contrarian for sure. Reaching beyond existing demand is a process and requires discipline and courage. Most companies simply compete on their industry's key factors of competition and don't go…
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Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

As-Is Strategy, Blue Ocean Articles, ERRC Grid, To-Be Strategy Canvas
Today we cover Blue Ocean for Strategy for Solopreneurs: Big Picture Thinking Implementation. In this series, we're breaking down the business bestseller Blue Ocean Strategy: How to Create Uncontested Marketspace and Make the Competition Irrelevant. Today, in Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation, we wrap up our last post on big picture thinking and discuss how to use the As-Is and To-Be Strategy Canvas as well as the ERRC Grid. In review, the As-Is strategy canvas is a visual depiction of your industry and the company's state of play. It lays out the key factors of competition along a horizontal axis. It cannot be overstated how important the discoveries will be when you start to honestly assess your company's key factors of competition. Most businesses find that…
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Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.

Blue Ocean for Solopreneurs. Reconstruct Your Boundaries.

Blue Ocean Articles, Six Paths Framework
Blue ocean for solopreneurs? Reconstruct your boundaries. Candidly, the ability to recreate, modify, enhance, or redefine industries is my all-time favorite business topic. Redefining and recreating one's life is my favorite personal topic! Chapter three of Blue Ocean Strategy starts with "The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans." The challenge is to identify and implement countless opportunities for blue ocean growth. The authors of Blue Ocean Strategy found clear patterns for creating blue oceans. Research of companies and industries led to the identification of six basic approaches. Over the years, validation of these six approaches has been codified as the six paths framework. In this post, blue ocean strategy for solopreneurs; reconstruct your boundaries, path one;…
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Blue Ocean Strategy Frameworks for Solopreneurs Part Three

Blue Ocean Strategy Frameworks for Solopreneurs Part Three

Blue Ocean Articles, Six Paths Framework
Today's post covers blue ocean strategy frameworks for solopreneurs part three. In our previous posts on blue ocean strategy frameworks, we covered the As-Is Strategy Canvas and the ERRC Grid or Eliminate, Reduce, Raise, Create Grid. There are some final details in section two of the book Blue Ocean Strategy that need to be covered before we move on to chapter three. As a reminder, I am re-reading Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant with an eye toward translating it into language appropriate for the solopreneur or small business owner. There are three characteristics of a good strategy. The first characteristic of a good strategy is focus. When you read any strong case study, you'll find a disciplined focused approach. While there…
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Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Frameworks for Solopreneurs Part Two

Blue Ocean Articles, ERRC Grid
Previously, we shared some highlights of blue ocean strategy tools and frameworks from Chapter Two of Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant. Today we cover blue ocean frameworks for solopreneurs, part two. This is also from chapter two of the book. As solopreneurs, we should still want to build unique blue ocean-influenced companies. We should seek to move from being a competitor to an alternative. We should strive to serve non-customers over customers. When companies of any size begin to serve non-customers with an alternative to the competition, growth becomes explosive and fast. There are two significant tools shared in chapter two. They are two of our favorites. They are the Four Actions Framework and the ERRC Grid. Let's start with the…
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Meet Value Innovator Amber Ambrose

Meet Value Innovator Amber Ambrose

Blue Ocean Articles, The Value Innovators
If you wish to be inspired by great people doing good work during tough times; meet value innovator Amber Ambrose. Amber is a co-founder of Ambrose McDowell Communications. The firm is a Houston based writing firm with tremendous strength in social media. As a Blue Ocean Strategist, my interest in companies surrounds the unique value propositions offered to their customers. I'm curious about their niches, their current customers, and their approach to identifying new markets. I met Amber during her time as a show host for a significant online video firm. Interviews were conducted with interesting business leaders in various markets. She made a move into firm ownership shortly after our having been connected. You will find a Blue Ocean thread around value innovation when companies are surviving and thriving…
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CROSSNET® A Blue Ocean Strategy Case Study

CROSSNET® A Blue Ocean Strategy Case Study

Blue Ocean Articles, Six Paths Framework
The CROSSNET blue ocean case study started years ago. Growing up together in the “Quiet Corner” of CT, brothers Greg and Chris Meade, and their childhood friend Mike Delpapa constantly sought new activities to keep them busy. They had no idea they would eventually launch what becomes a CROSSNET blue ocean case study. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea. Why not a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game? After creating a prototype, they invited their friends to come play. Their friends’ excitement made it clear that they were onto something. Since that moment almost three years ago, the trio has made it their mission to spread the game of CROSSNET®️ throughout the…
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You have enough customers already?

You have enough customers already?

Blue Ocean Articles, Three Tiers of NonCustomers
You have enough customers already? Have you heard stories of margins being thinned? Many are experiencing a disruption in their industries. Thousands are selling more and earning less. Are customers abandoning offerings of services or products for the competitions? When you want to transcend competition there is a playbook in place. It’s scripted and proven. It’s the Blue Ocean Strategy way. The premise?  Create new demand and grow your industry, rather than compete for existing customers. One of the first steps of the blue ocean shift process is to identify demand beyond your industry. These are your noncustomers. They are buyers that don’t buy into your industry, product, or service yet. Take a look at this visualization. You have your current market. We’re trained in many ways as business professionals to hold current customers sacred.…
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