How to sell 48 bottles of wine in one night?

How to sell 48 bottles of wine in one night?

Blue Ocean Articles
Blue ocean strategists focus on creating demand, not fighting over it. This is how to sell 48 bottles of wine in one night. Challenges ahead Shared Spirits Marketing was approached with some challenges. Quick disclaimer, I'm a co-founder of the company. Challenge number one: support a key restaurant account. The account had suffered losses during the shutdowns. The second challenge:  how to lift a singular wine brand? Shared Spirits chose not to view the current environment as an impossible challenge. One big issue? A restaurant can't seat enough people in the restaurant to meet the marketing goal. The numbers make a difference. It's how to sell 48 bottles of wine in one night. Another big problem is that every customer seated at a table can't be made to buy the…
Read More
Seven key sampling factors for the spirits and wine industry

Seven key sampling factors for the spirits and wine industry

Strategic Planning, To-Be Strategy Canvas
Over the last couple of years, the team at Shared Spirits asked the following questions. They ended up with seven ways to grow sampling success. Seven ways to grow sampling success didn't happen overnight. Tremendous technology was built. It was ahead of its time according to the Shared Spirits team. They had to ask a lot of questions to uncover the real problems facing the spirits, wine, and beer industry. To a Sales Director of a National Beer Brand: How did your last sampling program work? “Poorly. I spent $140,000 on merch and product for 7 young ladies that didn’t know anything about my brand, my retail or distributor relationships or my customers. I got zero data. It’s a curse.” We asked a craft brand consultant: What is one of…
Read More