Meet Value Innovator Enderson Miranda

Meet Value Innovator Enderson Miranda

Blue Ocean Articles, The Value Innovators
The Blue Ocean Strategist is excited to bring you this week's episode of the Value Innovator's show. Meet value innovator Enderson Miranda. OnSomble and its CEO Enderson Miranda are true blue ocean success stories. OnSomble Inc. serves the health care industry with software tools that empower individuals in their professional roles. Fortunately, I had a chance to visit with Enderson recently about the work at OnSomble. We discussed his role as CEO, the company's ideal customers, and his greatest lessons. A Blue Ocean Company As mentioned before, OnSomble is a blue ocean company. One reason?  Its founder, Shawn Mathis, was a student of the strategic model and was committed to value innovation from the start. A quick reminder, value innovation occurs when a company breaks the value cost tradeoff. This increase…
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