Overcome Your Organization’s Hurdles

Overcome Your Organization’s Hurdles

Blue Ocean Articles, Branding, Strategic Models
When your company or division develops a blue ocean strategy with a profitable offering, it's time to overcome your organization's hurdles. Implementing any strategic plan or shift is a challenge. When you're rolling out a key innovation that rattles the status quo, you can bet the haters will show their ugly side. Blue ocean practitioners have found the following hurdles to be the most predominant. Hurdle one? The cognitive hurdle found in simply getting constituents, employees, and stakeholders to understand the need for change. Hurdle two is limited resources. The more significant your strategic shift is believed to be, the more expensive it will be perceived to execute. It's typical to find the biggest blue ocean shifts need to happen during times when budgets are most strained. The third hurdle…
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Don’t Do Your Strategic Plan Until You Do This

Don’t Do Your Strategic Plan Until You Do This

As-Is Strategy, Strategic Models, Strategic Planning
Strategic planning is a must. Most business owners know it. Most small business owners and sole proprietors don't do it well.  Don't do your strategic plan until you do this. What is "this"? Construction of a Blue Ocean Strategy As-Is Strategy Canvas. There is a significant argument to be made for going through the As-Is Strategy Canvas process as prescribed in Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This strategic planning book and its later companion Blue Ocean Shift both describe Blue Ocean Strategy case studies and in Blue Ocean Shift, some high-level details on the implementation of blue ocean strategies. W. Chan Kim and Renee Mauborgne, the authors are worthy follows on social media by the way. John P. Kotter states in…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

As-Is Strategy, Blue Ocean Articles, Six Paths Framework
In this post, I break down blue ocean strategy's six paths framework and cover path 2. We are diving into blue ocean for solopreneurs. Reconstruct boundaries with path 2 of 6. Today's translation of Blue Ocean Strategy deals with path 2 of the six paths framework. Path 2: Look across strategic groups within industries. In the book, it is noted that most companies seek to bolster their position within the same strategic group. It provides us the example of Mercedes, Jaguar, and BMW all pursuing customers in the luxury category. They don't spend much time reaching out to those new car buyers in the economy class. Alternatively, the blue ocean strategy success story provided is Curves, the successful women's workout facility that began franchising in 1995. They succeeded for a…
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How to sell 48 bottles of wine in one night?

How to sell 48 bottles of wine in one night?

Blue Ocean Articles
Blue ocean strategists focus on creating demand, not fighting over it. This is how to sell 48 bottles of wine in one night. Challenges ahead Shared Spirits Marketing was approached with some challenges. Quick disclaimer, I'm a co-founder of the company. Challenge number one: support a key restaurant account. The account had suffered losses during the shutdowns. The second challenge:  how to lift a singular wine brand? Shared Spirits chose not to view the current environment as an impossible challenge. One big issue? A restaurant can't seat enough people in the restaurant to meet the marketing goal. The numbers make a difference. It's how to sell 48 bottles of wine in one night. Another big problem is that every customer seated at a table can't be made to buy the…
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