Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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