Meet Value Innovators The Drury Brothers of 1 Stroke Club

Meet Value Innovators The Drury Brothers of 1 Stroke Club

Blue Ocean Articles, Six Paths Framework, Strategic Models, The Value Innovators
Meet value innovators the Drury brothers of 1StrokeClub.com. The Value Innovators Show is a webisode series featuring company founders that have launched or run companies that exhibit numerous qualities of blue ocean strategy. Some of these founders have a clue that they've done something related to blue ocean strategy. Most do not. I met one of the founding brothers, Brian Drury via a great Nashville connector, Todd Bowman of Insperity. Brian and I struck up a business relationship that has served to keep us connected and aware of what's going on in our professional lives. Brian mentioned on a recent call that he and his brothers, Grant and Kyle, had launched a business. I immediately inquired as to the nature of the venture and was truly impressed. [embed]https://youtu.be/ehOpT_JVkOo[/embed] Brian explained…
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Alignment’s Role in Strategic Implementation

Alignment’s Role in Strategic Implementation

Blue Ocean Articles, Strategic Models, Strategic Planning
Alignment's role in strategic implementations. Isn't it interesting how important alignment is across all of life? Think into two common definitions of alignment. 1) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" 2) a position of agreement or alliance. "the uncertain nature of political alignments" In strategic thinking, we're focusing on correct or appropriate relative positions and positions of agreement or alliance.  In blue ocean strategy implementations, we focus on reconstructing market boundaries and value innovation as a path toward unlocking vast oceans of uncontested market space. Alignment of value, profit, and people is required for these implementations to be realized and sustainable. What is meant by the alignment of value, profit, and people? In blue ocean strategy terms,…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
In today's post, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six, we discuss looking across time. No, we're not learning how to forecast the future. We are, however, learning a framework around assessing trends. When a company or individual learns to assess trends, serve the culture, and then get in front of those trends using all the other frameworks, magic begins to take place. What special qualities of looking across time work in the context of blue ocean strategy? You have to look at the trends for blue ocean for solopreneurs and reconstruct boundaries with path 6 of six with these questions in mind. What trends have a high probability of impacting or are decisive to your industry? What trends are irreversible and what trends have a…
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Inside the mind of the blue ocean strategist

Inside the mind of the blue ocean strategist

Blue Ocean Articles, Strategic Models
What does it mean to be a strategist? A common definition: A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. Not a bad definition. There are numerous proven models that strategist use in business today. Chron.com states its definition of a "strategy model" as one that exists within the term itself. Basically, a strategy model constitutes a strategic plan, or model, designed to improve a process. Organizations use strategy models to improve operations and meet their goals. [embed]https://youtu.be/8ExRnpy4rPE[/embed] Blue Ocean Strategy works outside the primary focus of other strategic models. That focus being the known industry boundaries where competitive rules are understood and accepted. Blue ocean are defined…
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The days of building alcohol brands at restaurants, bars, and venues are over.

The days of building alcohol brands at restaurants, bars, and venues are over.

Blue Ocean Articles, ERRC Grid
It's time to disrupt and innovate the promotion and marketing model of spirits, wine, and beer. Sampling and tasting methods of marketing are broken and hundreds of millions of dollars have been wasted on what brands perceive to be tried and true models. In Blue Ocean Strategy parlance, there is a need for a new value proposition. One of the ways a new value proposition is developed is via the ERRC Grid in Blue Ocean Strategy. One goes through and exercise, generally with use of the As-Is Strategy Canvas to determine the current strategic key factors of competition. This helps define the current state of play.  It provides data and insight leading to the hard decisions around what may be eliminated, reduced, raised, and created. Hence, ERRC. The culmination of the…
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Reconstruct your industries boundaries to find new markets

Reconstruct your industries boundaries to find new markets

Blue Ocean Articles
In today's final red ocean trap, we learn that some believe that blue ocean strategy is synonymous with creative destruction or disruption. This is actually not the case. In the case of disruption or creative destruction, we see a displacement of a previous offering. The horse and its staff of caretakers was displaced by the automobile and its completely alternative supply chain. The traditional retailer has in great part been displaced by Amazon. While there are blue ocean elements to those industries they were destructive of the previous industries with their displacement characteristics. Blue ocean strategy is not predicated on displacement or destruction of markets. One classic example of success used in Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant is Viagra. This "lifestyle"…
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Blue Ocean Strategy is not a marketing theory or niche implementation strategy

Blue Ocean Strategy is not a marketing theory or niche implementation strategy

Blue Ocean Articles
As much as we've learn about value innovation in this series of posts, blue ocean strategy implementation doesn't rest exclusively in value innovation. It requires more than that. Sustained success is only achieved when internal and external people are involved in execution and a sustained profit proposition is supported. There has to be alignment across value, profit, and people. Finer segmentation has been emphasized in all areas of marketing and entrepreneurship. For start-ups, establishing that "beach head" as mentioned in Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore is certainly key to success. However, as a start-up or established company defines its products, offerings, or services, a strategy that serves to desegment markets and look across key commonalities of buyer groups is very important.   …
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