Blue Ocean Strategy is not a marketing theory or niche implementation strategy

Blue Ocean Strategy is not a marketing theory or niche implementation strategy

Blue Ocean Articles
As much as we've learn about value innovation in this series of posts, blue ocean strategy implementation doesn't rest exclusively in value innovation. It requires more than that. Sustained success is only achieved when internal and external people are involved in execution and a sustained profit proposition is supported. There has to be alignment across value, profit, and people. Finer segmentation has been emphasized in all areas of marketing and entrepreneurship. For start-ups, establishing that "beach head" as mentioned in Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore is certainly key to success. However, as a start-up or established company defines its products, offerings, or services, a strategy that serves to desegment markets and look across key commonalities of buyer groups is very important.   …
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