Firewood Plus Blue Ocean Strategy Equals Value Innovation

Firewood Plus Blue Ocean Strategy Equals Value Innovation

Blue Ocean Articles, ERRC Grid, The Value Innovators
Firewood plus blue ocean strategy equals value innovation. In the Fall of 2020, my wife and I went to a local Lowes store to secure a small bundle of wood for a fire pit that evening. The weather had turned cool and the experience of burning a few logs on our back patio for the first time in two years was exciting to us. For years, in a single-family detached home, we were easily doing a firepit on average, twice a week. Over the last couple of years, the condo restrictions had us a little gun shy about whether or not to do a fire pit on our back patio. I decided to find a bucket big enough to hold two or three logs and have a fire pit. Having…
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