How to sell 48 bottles of wine in one night?

How to sell 48 bottles of wine in one night?

Blue Ocean Articles
Blue ocean strategists focus on creating demand, not fighting over it. This is how to sell 48 bottles of wine in one night. Challenges ahead Shared Spirits Marketing was approached with some challenges. Quick disclaimer, I'm a co-founder of the company. Challenge number one: support a key restaurant account. The account had suffered losses during the shutdowns. The second challenge:  how to lift a singular wine brand? Shared Spirits chose not to view the current environment as an impossible challenge. One big issue? A restaurant can't seat enough people in the restaurant to meet the marketing goal. The numbers make a difference. It's how to sell 48 bottles of wine in one night. Another big problem is that every customer seated at a table can't be made to buy the…
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