CROSSNET® A Blue Ocean Strategy Case Study

CROSSNET® A Blue Ocean Strategy Case Study

Blue Ocean Articles, Six Paths Framework
The CROSSNET blue ocean case study started years ago. Growing up together in the “Quiet Corner” of CT, brothers Greg and Chris Meade, and their childhood friend Mike Delpapa constantly sought new activities to keep them busy. They had no idea they would eventually launch what becomes a CROSSNET blue ocean case study. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea. Why not a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game? After creating a prototype, they invited their friends to come play. Their friends’ excitement made it clear that they were onto something. Since that moment almost three years ago, the trio has made it their mission to spread the game of CROSSNET®️ throughout the…
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The Six Stages of the Buyer Experience Cycle. Stage Two. The Delivery.

The Six Stages of the Buyer Experience Cycle. Stage Two. The Delivery.

Blue Ocean Articles, Buyer Utility Maps
In this series we're unpacking the Blue Ocean Strategy Buyer Experience Cycle. We are discussing how our new realities are requiring a systematic approach to unlocking value by reassessing how the customer experience looks through the entire buyer experience cycle. In review, there are six stages of the buyer cycle. These are measured against six levers on a vertical axis. Today, we cover stage two in the buyer experience cycle, delivery. We are encouraging you to carefully ask what are the blockages to the delivery of your product or service to your customers. The consumer package goods market has undergone transformation in the last few years and it is being accelerated and stressed at the moment. When you think of your product or service, what is the customer's experience when…
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