Blue oceans of new market space aren’t all about innovation.

Blue oceans of new market space aren’t all about innovation.

Blue Ocean Articles
A common misconception or myth in this case is that Blue Ocean Strategy is the same as innovation. They are not the same. There are countless examples of great innovations that didn't lead to new markets or great value innovations. A blue ocean of new customers comes from value innovations that are significant enough to appeal to new customers. Case in point? Shared Spirits. A company I've been a founder and partner in for years. The company rolled out a terrific suite of innovative technologies around the sharing of spirits, wine, and beer in restaurants and bars. There is a robust back end that allows brands to spend money promoting their brands via spends for cocktails, wine, and beer through a network of influencers associated with the brand and the…
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