Breaking Down the Blue Ocean SHIFT

Breaking Down the Blue Ocean SHIFT

Blue Ocean Articles, Strategic Planning
We're going to spend just a few minutes today breaking down the Blue Ocean Shift. First came the breakout business book describing Blue Ocean Strategy. After years of research and consulting, Professors W. Chan Kim and Renee Mauborgne shared their findings in the second hit business book titled Blue Ocean Shift, Beyond Competing/ Proven steps to inspire confidence and seize new growth. We thought it would be appropriate in today's business environment to break down Blue Ocean Shift even further. Most every business is in some form of transition, pivot, or shift. Professor Scott Galloway of No Mercy/No Malice and the Prof G Show quotes Lenin stating, "There are decades where nothing happens and there are weeks when decades happen." This is the state of the world for business now.…
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