You don’t have to be first to market or first to pivot. That’s a myth.

You don’t have to be first to market or first to pivot. That’s a myth.

Blue Ocean Articles
Red ocean trap four? To create a blue ocean of uncontested market space, you have to be first to market. There are tons of reasons this is a myth but my favorite is cited in the book, Blue Ocean Strategy. Creating new oceans of uncontested market space is about being the first to link innovation to value, not about being first to the market. Apple's iMac is a stated example. It wasn't the first pc. The iPod wasn't the first MP3 player. Southwest Airlines wasn't the first airline to do short hops and no frills. In this series, you're seeing a massively consistent theme. Value innovation. Let's take a look at the value innovation in Blue Ocean terms. As you can see in the above image, if you're a company…
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