New markets are closer than you realize

New markets are closer than you realize

Blue Ocean Articles
Often times a company owner or solopreneur believes that their core offerings or core business aren't sufficient to find new markets or new customers. They end up in the trap of price reductions, reduced margins, or moving to a premium offering that doesn't sell. They venture far away from their core expertise or the core expertise of their team. Red ocean trap two is a challenging one. I get it. Your customers have vanished, your service or product isn't selling and what to do? There are processes in place that allow you to take some control. Think about some tangible examples. Casella wines was in the wine business prior to their launch of Yellowtail wines. Yellowtail's blue ocean success didn't come from a company that was out of the wine…
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