Restaurant Marketing with Blue Ocean Strategy

Restaurant Marketing with Blue Ocean Strategy

Blue Ocean Articles
Restaurant marketing with Blue Ocean Strategy. Why introduce a strategic concept to a marketing discussion? There has been much written and shared about the terrible toll the pandemic has taken on the restaurant and bar industries. The premise of blue ocean strategy is straightforward. A practitioner is called on to simultaneously lower cost and increase customer value. When a company succeeds in doing so, the result is what is known as value innovation. Value innovation leads to a higher chance of wide consumer adoption. Obviously, with lower cost, higher profits follow. The primary way restaurants have found margins is by the militant management of costs of labor and food items along with strong control over wasted and theft. Good operators find ways to run their operations with lower employee turnover, great…
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