It will be a while before FB Shops and Shopify threaten Amazon’s dominance. Here’s why.

It will be a while before FB Shops and Shopify threaten Amazon’s dominance. Here’s why.

Blue Ocean Articles, Buyer Utility Maps
It's been a big week for companies seeking to be king of the hill with respect to e-commerce dominance. Shopify is doing its dead level best to be the online store for mom and pop shops and main street local. They're doing a great job at it by the way. [caption id="attachment_1316" align="aligncenter" width="907"] Shopify from Yahoo Finance on May 22, 2020[/caption] Facebook announced Shops recently. With Shops, business owners can create a dedicated “shop” section of their Facebook or Instagram page and build out a catalog of their products for users to browse and buy. Importantly, most actual purchases won’t be happening on Facebook. Product listings will direct to a business’ existing website — unless it’s one of a handful of companies using Facebook or Instagram’s in-app checkout feature.…
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