Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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Six Ways Out of Business Stagnation

Six Ways Out of Business Stagnation

Blue Ocean Articles, Strategic Models, Strategic Planning
Six ways out of business stagnation. Doesn't sound terribly overwhelming, does it? What most companies need is an underlying core strategy to provide a compass for all tactical implementations. Let's share some of the most common problems contributing to business stagnation. Ivan Dimitrijevic recently posted on Lifehack.com his six reasons for business stagnation. I feel they are a strong list of reasons businesses are struggling. We don't engage our customers. We try to do everything ourselves. We don't use modern tech to its full potential. We don't set ourselves apart from everyone else. We focus on growth at the expense of everything else. We can't handle extra workloads effectively. This is a great list. I include myself in this list because I find I have some history in each of…
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Meet Value Innovators The Drury Brothers of 1 Stroke Club

Meet Value Innovators The Drury Brothers of 1 Stroke Club

Blue Ocean Articles, Six Paths Framework, Strategic Models, The Value Innovators
Meet value innovators the Drury brothers of 1StrokeClub.com. The Value Innovators Show is a webisode series featuring company founders that have launched or run companies that exhibit numerous qualities of blue ocean strategy. Some of these founders have a clue that they've done something related to blue ocean strategy. Most do not. I met one of the founding brothers, Brian Drury via a great Nashville connector, Todd Bowman of Insperity. Brian and I struck up a business relationship that has served to keep us connected and aware of what's going on in our professional lives. Brian mentioned on a recent call that he and his brothers, Grant and Kyle, had launched a business. I immediately inquired as to the nature of the venture and was truly impressed. [embed]https://youtu.be/ehOpT_JVkOo[/embed] Brian explained…
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Sports Challenges are Thriving with Blue Ocean Thinking

Sports Challenges are Thriving with Blue Ocean Thinking

Blue Ocean Articles, Six Paths Framework, Strategic Models, Strategic Planning
Sports challenges are thriving with blue ocean thinking. Our culture loves the thought of winning big. Winning big with a half-court throw at a basketball game or a mid-rink puck strike into the net at a hockey game. One of the more popular prizes fantasized about by those who golf is the hole in one prize offered in most golf tournaments. If you've done any golfing and found yourself in a foursome in a local tournament, there is a good chance at some par three hole on the course, there was a car parked close by. The car had a bow on it and the premise was simple. Get a hole in one and the car is yours. Sometimes it's cash, sometimes a vacation, or something else of significant value.…
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Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

As-Is Strategy, Blue Ocean Articles, Six Paths Framework, Strategic Planning, To-Be Strategy Canvas
You may recall, the first principle of Blue Ocean Strategy is the reconstruction of market boundaries. Without permission internally, and a process to break your industry boundaries, it will be impossible to move into blue oceans of uncontested market space. In today's post, we learn how important the second principle is in blue ocean strategy for solopreneurs. Focus on the big picture, not the numbers. The temptation when planning is to launch into a business plan or strategic plan and use templates that one finds online or using some process read about when researching a business, marketing, or strategic plan. I have been guilty of the same thing. Before I know it, I've played office and have spent a week mocking up fabulous charts, graphs, marketing and sales projections, and…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 4 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 4 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
It's time to share another post dealing with blue ocean for solopreneurs. Reconstruct boundaries with path 4 of six. There are six pathways in this particular part of the blue ocean strategy implementation sequence. As a reminder, the first principle of blue ocean strategy is to reconstruct market boundaries. It is this willingness to question industry established boundaries and slaughter the sacred cows that is so exciting about the blue ocean shift process. Anytime some newcomer is nipping at the heels of an industry player, oftentimes without their knowledge and other times in plain sight, it is very exciting. Think Innovator's Dilemma. A study or implementation of blue ocean strategy includes the understanding and implementation of tools and frameworks that have been studied and proven to work in company after…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

As-Is Strategy, Blue Ocean Articles, Six Paths Framework
In this post, I break down blue ocean strategy's six paths framework and cover path 2. We are diving into blue ocean for solopreneurs. Reconstruct boundaries with path 2 of 6. Today's translation of Blue Ocean Strategy deals with path 2 of the six paths framework. Path 2: Look across strategic groups within industries. In the book, it is noted that most companies seek to bolster their position within the same strategic group. It provides us the example of Mercedes, Jaguar, and BMW all pursuing customers in the luxury category. They don't spend much time reaching out to those new car buyers in the economy class. Alternatively, the blue ocean strategy success story provided is Curves, the successful women's workout facility that began franchising in 1995. They succeeded for a…
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Reconstruct your industries boundaries to find new markets

Reconstruct your industries boundaries to find new markets

Blue Ocean Articles
In today's final red ocean trap, we learn that some believe that blue ocean strategy is synonymous with creative destruction or disruption. This is actually not the case. In the case of disruption or creative destruction, we see a displacement of a previous offering. The horse and its staff of caretakers was displaced by the automobile and its completely alternative supply chain. The traditional retailer has in great part been displaced by Amazon. While there are blue ocean elements to those industries they were destructive of the previous industries with their displacement characteristics. Blue ocean strategy is not predicated on displacement or destruction of markets. One classic example of success used in Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant is Viagra. This "lifestyle"…
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It may not be the best time to focus on your customers

It may not be the best time to focus on your customers

Blue Ocean Articles
Over the next several articles, I'll share each of the ten Red Ocean traps shared in Blue Ocean Strategy, the break out business book by W. Chan Kim and Renee Mauborgne. I'll also be sharing some points that hopefully deliver context to our current global business environment. The article title? A bold statement. Yep. Often times, a focus on your current customers simply leads to price reductions, concessions, or chasing the tail of a dying industry. In recessionary or depression era times, current customers may not be the best business case. Your reaction to this statement could range from, "I'm not leaving the ones that brought me to the dance" or "Heck, this is all I know, this is how I built my business." Times are different now and they…
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