Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

As-Is Strategy, Blue Ocean Articles, Six Paths Framework
In this post, I break down blue ocean strategy's six paths framework and cover path 2. We are diving into blue ocean for solopreneurs. Reconstruct boundaries with path 2 of 6. Today's translation of Blue Ocean Strategy deals with path 2 of the six paths framework. Path 2: Look across strategic groups within industries. In the book, it is noted that most companies seek to bolster their position within the same strategic group. It provides us the example of Mercedes, Jaguar, and BMW all pursuing customers in the luxury category. They don't spend much time reaching out to those new car buyers in the economy class. Alternatively, the blue ocean strategy success story provided is Curves, the successful women's workout facility that began franchising in 1995. They succeeded for a…
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