Solopreneurship. Is it for Boomers?

Solopreneurship. Is it for Boomers?

Blue Ocean Articles
I ask this question after hearing the esteemed Prof G., Scott Galloway share his thoughts on how entrepreneurship is a young person's game. Let's discuss solopreneurship. Is it for boomers? First, there may be a distinction to be made around solopreneurship and entrepreneurship. For the most part, I would argue that solopreneurship is about building a cottage industry of sorts. It is the desire to work independently from a team and the necessity to scale something. Whereas entrepreneurship implies the desire to build something that will be bigger than oneself and a willingness to strap on all the necessary baggage to make it happen. Funding, team, development, attorney's, travel, etc. For the most part, I concur with Prof G. Entrepreneurship is a 24/7 endeavor with sacrifices that generally keep one…
Read More
Think about value when you adjust prices. Don’t just lower them in tough times.

Think about value when you adjust prices. Don’t just lower them in tough times.

Blue Ocean Articles
Red ocean trap six in our series is the myth that blue ocean strategic thinking is all about lower prices. This is not at all the case. Remember the value/cost tradeoff? Often times company decision makers, consultants, and entrepreneurs feel that meeting or beating the competition on price is the way to compete or beat the competitor or survive. In blue ocean strategic thinking terms, there are times to raise or create certain elements of a product or service so as to create buyer value. This may often be done simultaneously with saving costs. Possible questions to ask yourself? What factors does the industry my product or service serves compete on? What are possible substitutes or alternatives to my service or product? How might my offering be raised or lifted…
Read More