From Exceptional Utility to Getting Your Price Right

From Exceptional Utility to Getting Your Price Right

Blue Ocean Articles, Strategic Planning
Revenue streams are a function of transactions. In most cases, more transactions lead to more revenue. Today, we are going to move from exceptional utility to getting your price right. Getting your price right is a process in blue ocean thinking. We have discussed the sequences around product design in blue ocean terms. We have covered the importance of developing the AS-IS Strategy canvas and distinguishing your offering from that of your competition's. Review these topics if desired here. Reconstructing Boundaries with the Six Paths Framework Focus on the Big Picture and Not the Numbers Finding Markets from Non Customers Implementation of Blue Ocean Strategy  Most companies think that an analysis of competitor pricing is the determining factor in pricing their offering. They fall for the red ocean trap of…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 2 of Six.

As-Is Strategy, Blue Ocean Articles, Six Paths Framework
In this post, I break down blue ocean strategy's six paths framework and cover path 2. We are diving into blue ocean for solopreneurs. Reconstruct boundaries with path 2 of 6. Today's translation of Blue Ocean Strategy deals with path 2 of the six paths framework. Path 2: Look across strategic groups within industries. In the book, it is noted that most companies seek to bolster their position within the same strategic group. It provides us the example of Mercedes, Jaguar, and BMW all pursuing customers in the luxury category. They don't spend much time reaching out to those new car buyers in the economy class. Alternatively, the blue ocean strategy success story provided is Curves, the successful women's workout facility that began franchising in 1995. They succeeded for a…
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Blue Ocean Solopreneurs – The Series

Blue Ocean Solopreneurs – The Series

As-Is Strategy, Blue Ocean Articles
I am spending the next few weeks writing and publishing a sequence of posts titled Blue Ocean Solopreneurs - The Series. Solopreneurs are a brave and inspiring group. They are thrown into business out of necessity. Occasionally, they launch businesses simply to supplement their W-2 incomes. Interesting economic times call for innovation and new ways of looking at things. As mentioned in a previous post, the solopreneur community is now over 41,000,000. There are thousands of resources around marketing, sales, finance, and operations for solopreneurs. There is a shortage of strong strategic planning and growth models for solopreneurs. The Blue Ocean Strategy model developed by W. Chan Kim and Renee Mauborgne has successfully led to value innovation and explosive growth of blue oceans of uncontested markets for countless businesses. It…
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