Seven key sampling factors for the spirits and wine industry

Seven key sampling factors for the spirits and wine industry

Strategic Planning, To-Be Strategy Canvas
Over the last couple of years, the team at Shared Spirits asked the following questions. They ended up with seven ways to grow sampling success. Seven ways to grow sampling success didn't happen overnight. Tremendous technology was built. It was ahead of its time according to the Shared Spirits team. They had to ask a lot of questions to uncover the real problems facing the spirits, wine, and beer industry. To a Sales Director of a National Beer Brand: How did your last sampling program work? “Poorly. I spent $140,000 on merch and product for 7 young ladies that didn’t know anything about my brand, my retail or distributor relationships or my customers. I got zero data. It’s a curse.” We asked a craft brand consultant: What is one of…
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