Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

Blue Ocean Strategy for Solopreneurs: Focus on the Big Picture, Not the Numbers

As-Is Strategy, Blue Ocean Articles, Six Paths Framework, Strategic Planning, To-Be Strategy Canvas
You may recall, the first principle of Blue Ocean Strategy is the reconstruction of market boundaries. Without permission internally, and a process to break your industry boundaries, it will be impossible to move into blue oceans of uncontested market space. In today's post, we learn how important the second principle is in blue ocean strategy for solopreneurs. Focus on the big picture, not the numbers. The temptation when planning is to launch into a business plan or strategic plan and use templates that one finds online or using some process read about when researching a business, marketing, or strategic plan. I have been guilty of the same thing. Before I know it, I've played office and have spent a week mocking up fabulous charts, graphs, marketing and sales projections, and…
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Blue Ocean Strategy Frameworks for Solopreneurs Part Three

Blue Ocean Strategy Frameworks for Solopreneurs Part Three

Blue Ocean Articles, Six Paths Framework
Today's post covers blue ocean strategy frameworks for solopreneurs part three. In our previous posts on blue ocean strategy frameworks, we covered the As-Is Strategy Canvas and the ERRC Grid or Eliminate, Reduce, Raise, Create Grid. There are some final details in section two of the book Blue Ocean Strategy that need to be covered before we move on to chapter three. As a reminder, I am re-reading Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant with an eye toward translating it into language appropriate for the solopreneur or small business owner. There are three characteristics of a good strategy. The first characteristic of a good strategy is focus. When you read any strong case study, you'll find a disciplined focused approach. While there…
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Solopreneurship. Is it for Boomers?

Solopreneurship. Is it for Boomers?

Blue Ocean Articles
I ask this question after hearing the esteemed Prof G., Scott Galloway share his thoughts on how entrepreneurship is a young person's game. Let's discuss solopreneurship. Is it for boomers? First, there may be a distinction to be made around solopreneurship and entrepreneurship. For the most part, I would argue that solopreneurship is about building a cottage industry of sorts. It is the desire to work independently from a team and the necessity to scale something. Whereas entrepreneurship implies the desire to build something that will be bigger than oneself and a willingness to strap on all the necessary baggage to make it happen. Funding, team, development, attorney's, travel, etc. For the most part, I concur with Prof G. Entrepreneurship is a 24/7 endeavor with sacrifices that generally keep one…
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Meet Value Innovator Amber Ambrose

Meet Value Innovator Amber Ambrose

Blue Ocean Articles, The Value Innovators
If you wish to be inspired by great people doing good work during tough times; meet value innovator Amber Ambrose. Amber is a co-founder of Ambrose McDowell Communications. The firm is a Houston based writing firm with tremendous strength in social media. As a Blue Ocean Strategist, my interest in companies surrounds the unique value propositions offered to their customers. I'm curious about their niches, their current customers, and their approach to identifying new markets. I met Amber during her time as a show host for a significant online video firm. Interviews were conducted with interesting business leaders in various markets. She made a move into firm ownership shortly after our having been connected. You will find a Blue Ocean thread around value innovation when companies are surviving and thriving…
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Meet startup founder Kevin Caron

Meet startup founder Kevin Caron

Blue Ocean Articles, The Value Innovators
Meet Covid-19 era startup founder Kevin Caron. Kevin hales from Coco Beach Fl. His brings to this episode of the show a history of direct sales. Fifteen Years Ago When I first met Kevin Caron, he was on the cutting edge of new product launches. In fact, he's never left the area of great direct to consumer products and services. [embed]https://youtu.be/-jgqDAszxTA[/embed] So you'll read, he shares in this week's interview his reasons for entering the pet supplement business. Lessons and Takeaways You will receive some lessons from the interview. Kevin shares his prospecting tips. As always, he inspires us with his grit. When you meet Covid-19 era startup founder Kevin Caron, you'll instantly feel a certain authenticity. This is clear in the simple PetPumps marketing video. [embed]https://youtu.be/sy_5cOrL9pY[/embed] PetPumps is taking preorders on…
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Call for Guests for the Value Innovators Show

Call for Guests for the Value Innovators Show

Blue Ocean Articles, The Value Innovators
You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the value innovators. As a result of our passion for blue ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators Show. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted…
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Four Reasons You are Qualified to Launch a Tech Startup When Over 55 Years Old

Four Reasons You are Qualified to Launch a Tech Startup When Over 55 Years Old

Blue Ocean Articles
For many people over 55 years old, those who didn't grow up with today's tech; it's tempting to think launching a tech startup is impossible. I'll share four reasons to launch when older than 55. Don't fall for stinking thinking It's time to share a few reasons why that line of thinking is bogus and serves to hinder the quality of the startup ecosystem. I'm interested in sharing these points and the supporting articles discovered during my research for the post for completely selfish reasons. I'm a co-founder of a tech startup myself. I've got my own latent insecurities around what I know and what I don't know. They sometimes weave their way into my brain. Some promises I can make What I can promise you is this. The more…
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