Competitive Factors in Your Industry. Do You Know What They Are?

Competitive Factors in Your Industry. Do You Know What They Are?

Blue Ocean Articles
Identifying key factors of competition in an industry is not a straightforward process. The challenge lies in the fact that the various constituencies in the industry all see competitive factors through their own lens. The CEOs see competitive factors one way. The frontline workers see competition another way and consumers see something entirely different from everyone else. We tend to see things very much in ways that are based on our own responsibilities. If I'm responsible for delivering a certain part of a customer experience, that's how I'll see the competition. I won't be paying a lot of attention to other parts of the business or supply chain that may be heavily affecting how competition really is measured. So what to do? And why is it important? Let's discuss the…
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