Blue Ocean Solopreneurs – The Series

Blue Ocean Solopreneurs – The Series

As-Is Strategy, Blue Ocean Articles
I am spending the next few weeks writing and publishing a sequence of posts titled Blue Ocean Solopreneurs - The Series. Solopreneurs are a brave and inspiring group. They are thrown into business out of necessity. Occasionally, they launch businesses simply to supplement their W-2 incomes. Interesting economic times call for innovation and new ways of looking at things. As mentioned in a previous post, the solopreneur community is now over 41,000,000. There are thousands of resources around marketing, sales, finance, and operations for solopreneurs. There is a shortage of strong strategic planning and growth models for solopreneurs. The Blue Ocean Strategy model developed by W. Chan Kim and Renee Mauborgne has successfully led to value innovation and explosive growth of blue oceans of uncontested markets for countless businesses. It…
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