Meet Value Innovators The Drury Brothers of 1 Stroke Club

Meet Value Innovators The Drury Brothers of 1 Stroke Club

Blue Ocean Articles, Six Paths Framework, Strategic Models, The Value Innovators
Meet value innovators the Drury brothers of 1StrokeClub.com. The Value Innovators Show is a webisode series featuring company founders that have launched or run companies that exhibit numerous qualities of blue ocean strategy. Some of these founders have a clue that they've done something related to blue ocean strategy. Most do not. I met one of the founding brothers, Brian Drury via a great Nashville connector, Todd Bowman of Insperity. Brian and I struck up a business relationship that has served to keep us connected and aware of what's going on in our professional lives. Brian mentioned on a recent call that he and his brothers, Grant and Kyle, had launched a business. I immediately inquired as to the nature of the venture and was truly impressed. [embed]https://youtu.be/ehOpT_JVkOo[/embed] Brian explained…
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Executing Your Strategic Implementation

Executing Your Strategic Implementation

Blue Ocean Articles, Strategic Planning
It's a new year. Many of you are now executing your strategic implementations. It doesn't matter if your initiative is a blue ocean shift or a more traditional red ocean implementation you can take steps to make sure your ideas move forward. The companies that execute are the ones that feature a workforce, stakeholders, and a public that are all on the same page. In the end, companies, whether large or small have to harness the cooperative attitudes and behaviors of all people involved in the company. If you're a small business, this cooperation may come from a spouse or partner. If you're a large business, it may come from your board and employees. No matter what, to successfully implement strategic change, you have to have buy-in. So how to…
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Overcome Your Organization’s Hurdles

Overcome Your Organization’s Hurdles

Blue Ocean Articles, Branding, Strategic Models
When your company or division develops a blue ocean strategy with a profitable offering, it's time to overcome your organization's hurdles. Implementing any strategic plan or shift is a challenge. When you're rolling out a key innovation that rattles the status quo, you can bet the haters will show their ugly side. Blue ocean practitioners have found the following hurdles to be the most predominant. Hurdle one? The cognitive hurdle found in simply getting constituents, employees, and stakeholders to understand the need for change. Hurdle two is limited resources. The more significant your strategic shift is believed to be, the more expensive it will be perceived to execute. It's typical to find the biggest blue ocean shifts need to happen during times when budgets are most strained. The third hurdle…
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Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers

Blue Ocean Articles, Blue Ocean Strategy for SoleProprietors, Strategic Planning, Three Tiers of NonCustomers
Blue Ocean Strategy for Sole Proprietors: Finding Growth from Non-Customers. This is where blue ocean frameworks and tools begin to pay off and deliver revenue. "We should not listen to customers and most people, when we’re designing a breakthrough because most people can’t see it. Now, when you’re doing incremental things, customer feedback is awesome. But in general, most people cannot see a breakthrough, whether they’re customers, partners, potential employees, or even potential investors." Christopher Lochhead This quote is congruent with the Blue Ocean Strategist's view toward noncustomers. Blue oceans of uncontested market space do NOT come from current customers. It sounds contrarian for sure. Reaching beyond existing demand is a process and requires discipline and courage. Most companies simply compete on their industry's key factors of competition and don't go…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six.

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six.

Blue Ocean Articles, Six Paths Framework
In this article, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 3 of Six, we break down path 3 of the six paths framework. Path 3: Look Across the Chain of Buyers In most marketing and sales training, you are prompted to develop a buyer persona. The buyer persona will be focused on your opinion or history of who purchases your offering. In the absence of other processes, this a great exercise. Some businesses resist strategic thought about buyer personas. Blue Ocean Strategy invites the participant to broaden the definition of the buyer. As a sole proprietor, small business owner, or division leader, there are more possible definitions of buyer than you may realize. When Joann K, a distiller with a growing spirits brand seeks to sell her products to…
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Create New Value by Answering These Questions (Introductory Offer)

Create New Value by Answering These Questions (Introductory Offer)

Strategic Planning
As a Blue Ocean Strategist,  my role is to help my companies, clients, or projects increase value by asking the right questions. You can start today. Create new value by answering these questions. Aside from price, what are six key factors of competition your company's offering or product faces in the marketplace? Imagine your answer being organized the following way. On a simple table, the left vertical axis would start at the bottom with the word low. The axis would have the word high at the top. This axis represents the perceived value. Low at the bottom, high at the top. The horizontal axis from left to right starts with price. To the right of (price), your answers to the question above are added. It looks like the image to…
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My top four Fiverr contractors

My top four Fiverr contractors

Blue Ocean Articles
My top four Fiverr contractors deserve a Blue Ocean Strategist shout out. As you'll see, the entire Fiverr platform is a Blue Ocean Strategy success story. Why? Value Innovation Value innovation is the key sign that new markets exist and a company is about to capture that new market space. In the case of Fiverr, new markets for creators, coders, strategists, writers, editors, database pros, web builders, videographers and more have been created. As a result, some of these offerings by "Sellers" in the Fiverr platform have lead to disruptive innovation in those spaces. More traditional creators have had to adjust, niche down, or become more competitive. Not all Fiverr sellers are top flight. Admittedly, some communication issues pop up.  There are language barriers, and technology hurdles at times. However,…
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You have enough customers already?

You have enough customers already?

Blue Ocean Articles, Three Tiers of NonCustomers
You have enough customers already? Have you heard stories of margins being thinned? Many are experiencing a disruption in their industries. Thousands are selling more and earning less. Are customers abandoning offerings of services or products for the competitions? When you want to transcend competition there is a playbook in place. It’s scripted and proven. It’s the Blue Ocean Strategy way. The premise?  Create new demand and grow your industry, rather than compete for existing customers. One of the first steps of the blue ocean shift process is to identify demand beyond your industry. These are your noncustomers. They are buyers that don’t buy into your industry, product, or service yet. Take a look at this visualization. You have your current market. We’re trained in many ways as business professionals to hold current customers sacred.…
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Think about value when you adjust prices. Don’t just lower them in tough times.

Think about value when you adjust prices. Don’t just lower them in tough times.

Blue Ocean Articles
Red ocean trap six in our series is the myth that blue ocean strategic thinking is all about lower prices. This is not at all the case. Remember the value/cost tradeoff? Often times company decision makers, consultants, and entrepreneurs feel that meeting or beating the competition on price is the way to compete or beat the competitor or survive. In blue ocean strategic thinking terms, there are times to raise or create certain elements of a product or service so as to create buyer value. This may often be done simultaneously with saving costs. Possible questions to ask yourself? What factors does the industry my product or service serves compete on? What are possible substitutes or alternatives to my service or product? How might my offering be raised or lifted…
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New Blue Oceans of Customers Don’t Come from Differentiation

New Blue Oceans of Customers Don’t Come from Differentiation

Blue Ocean Articles
In this series we're exploring red ocean traps or traps that hold company in the throws of bloody competition. Many strategists suggest that one path to success is differentiation. We've all heard it. "What is your differentiator?" "What makes your product or service unique?" Companies often go down the path of reducing price and lowering quality. Or perhaps, raise price and deliver a premium product or service. This is a differentiation path that isn't about real value. Blue ocean strategy is about breaking the traditional value-cost trade-off. It is about pursuing differentiation and low-cost simultaneously. One always needs to ask, "what may we do to be an "and - and" company, not an "either - or" company.  One tool that warrants use in the process is again the ERRC Grid.…
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